{"id":10475,"date":"2019-02-15T21:02:13","date_gmt":"2019-02-15T15:32:13","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=10475"},"modified":"2020-03-25T14:53:03","modified_gmt":"2020-03-25T09:23:03","slug":"cross-browser-compatibility-in-seo","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/cross-browser-compatibility-in-seo\/","title":{"rendered":"NEED OF CROSS BROWSER COMPATIBILITY IN SEO"},"content":{"rendered":"

Search Engine Optimization is a dynamic field. Marketing professionals all over the world sometimes find it quite difficult and challenging to keep up with the ever-changing trends and latest updates.<\/p>\n

With Google updating its algorithm hundreds of times every year, it would not be an exaggeration if we say that you need to change your strategy every day to stay abreast with the latest trends and patterns.<\/p>\n

Plagiarism<\/em> has always been a major problem in the field of article promotion, internet marketing, and, in the field of education. There are many valid reasons for using a high-quality plagiarism checker like https:\/\/searchenginereports.net\/plagiarism-checker regardless of what your job is.<\/p>\n

Adding to the same, what if we told you that even though you may be doing most things right from an SEO point of view, your website may still not impress the search engines because it provides a poor experience to the user?<\/p>\n

If you\u2019re thinking: \u201cHow\u201d<\/em>?<\/p>\n

Well, you never know what browser the user is using to access your website and you need to be sure that it does well on all of them (okay, a majority of them for practical purposes). Add to it, Google\u2019s mobile-friendly algorithms and you would see where you are lacking. Thus, \u2018Cross Browser Compatibility\u2019 is what you need to add to your website if despite all of your best efforts it is not performing well on the SEO front.<\/p>\n

Search Engine Optimization and Cross Browser Compatibility<\/u> although seem distant yet are closely related. One of the most fatal mistakes that a lot of web developers and marketers commit is that only keyword optimization and content is all that they need to think about while working towards an SEO friendly website.<\/p>\n

Today\u2019s world is a dynamic one. We deal with a lot of content formats like videos, infographics, graphs, GIFs, and images. Adhering to that you may have designed and developed an awesome and interesting website but what if your website offers a poor user experience?<\/p>\n

What if people cannot access your website because it takes too long to load on their mobile devices?<\/p>\n

Or in the worse case possible, it doesn\u2019t work at all in mobile devices?<\/p>\n

It is a busy world. No one has got the time or even the patience to deal with the poor user experience. Rarely does anyone uses a laptop or a desktop to access the internet. People are always on the go and busy on their cell phones. Add to that an overwhelming number of browsers and operating system combinations available today. And if someone can\u2019t open your website on their device or browser, they will surely not switch the browser rather, they\u2019ll just leave your website and search for alternatives!<\/p>\n

Yes! It is that bad.<\/p>\n

Google Favors Responsive Design<\/h2>\n

It is a well-known fact that a website\u2019s responsiveness is one of the most important factors of good Search Engine Optimization considered by Google. Google loves the responsive design of websites and thus, it is imperative to make sure that your website is not only desktop friendly but works responsively on tablets, mobiles and on all screen sizes.<\/p>\n

The usage of mobile devices for surfing the internet is significantly rising.<\/p>\n

According to a study, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.<\/p>\n

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Data Source – https:\/\/www.statista.com\/statistics\/284202\/mobile-phone-internet-user-penetration-worldwide\/<\/a><\/u><\/p>\n

The graph above shows the mobile phone internet user penetration worldwide from 2014 to 2019 and we can clearly see that it is on the rise! No wonder Google has taken note of the same.<\/p>\n

An important factor of testing your website for cross browser compatibility is to check if it performs well on all the mobile devices or not. On the other hand, Google has made it mandatory for a website to have a responsive design that is being mobile friendly if it wants to have a spot in the top Google search results! Relatable enough? Well, it definitely is!<\/p>\n

Google has of late been focusing a lot on mobile devices. And it absolutely is justified –<\/p>\n

The number of people preferring mobile devices for accessing the internet to desktops has been on a constant rise. Thus it is not at all surprising that for quite a while now, Google has been relying on artificial intelligence to assign ranks to web pages. Google calls this signal as RankBrain. Apart from mobile friendliness, the signal involves some other factors too which drastically affect the SEO rank of your webpage. These factors are –<\/p>\n