{"id":12498,"date":"2020-04-02T16:01:53","date_gmt":"2020-04-02T10:31:53","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=12498"},"modified":"2020-04-03T20:53:44","modified_gmt":"2020-04-03T15:23:44","slug":"how-to-keep-your-ecommerce-customers-accounts-safe","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/how-to-keep-your-ecommerce-customers-accounts-safe\/","title":{"rendered":"How to Keep Your eCommerce Customers&#8217; Accounts Safe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keeping an eCommerce store safe from cyber attacks is a full-time and often tedious job, but it\u2019s also an important one. eCommerce stores handle a lot of sensitive data. They store customers\u2019 login details, credit card information, and delivery address, for example. Hackers would love nothing more than getting their hands on all that data. And they\u2019re constantly crawling the internet, looking for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Protecting the store and its customers by implementing digital security measures is a must. It prevents customers\u2019 valuable data from being stolen. And it also ensures the reputation and source of revenue of the store stay intact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, any new security requirements result in increased customer friction. It can lead to fewer sales in the long run. That is why many stores tend to be a little lax in this area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other problem is that there\u2019s a lot of ground to cover here. Not everything is within the owner\u2019s power to control. For example, there\u2019s only so much one can do to ensure employees and customers follow the proper safety practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it\u2019s still paramount that eCommerce store owners put systems in place to ensure their customers\u2019 safety. This article outlines how site owners can increase security and keep their customers\u2019 accounts safe without adding any more friction than necessary.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Consider All Points of Interaction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cybersecurity involves a comprehensive approach. It takes every point of entry and every interaction into account. Here are some aspects of customer interaction to consider:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Verifying Legitimate Users<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping unwanted bots and users out is as important as making the signup process easy for customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure to plan out <\/span><a href=\"https:\/\/openviewpartners.com\/blog\/using-data-to-better-understand-improve-your-user-onboarding-flow\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">every part of the signup<\/span><\/a><span style=\"font-weight: 400;\"> so that it\u2019s possible to analyze user behavior and identify potential bots or unusual behavior.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider adding <\/span><a href=\"https:\/\/www.google.com\/recaptcha\/intro\/v3.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">reCAPTCHA<\/span><\/a><span style=\"font-weight: 400;\"> as a security measure to keep bots out. It\u2019s a free tool from Google.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Securing Transactions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a customer sign in once and then forgetting about it isn\u2019t enough to ensure their safety. A good practice is to re-authenticate the customer once they\u2019ve decided on a transaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do it by sending another OTP or asking them to re-enter their password. Avoid any needless friction by restricting this to interactions that handle sensitive data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Password Recovery<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter how well-designed the setup and login processes are, it\u2019s inevitable that some customers lose or forget their passwords. A secure password recovery process is as crucial for cybersecurity as the password creation process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it needs to be seamless enough not to frustrate customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, try to automate the password recovery process as much as possible. It ensures customers get the help they need right away. There are also several <\/span><a href=\"https:\/\/postmarkapp.com\/guides\/password-reset-email-best-practices#what-are-some-key-considerations-or-common-mistakes-with-password-reset-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">password email recovery best practices<\/span><\/a><span style=\"font-weight: 400;\"> that you should keep in mind.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Introduce Strong Password Policies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to keeping customers safe, there\u2019s only so much the eCommerce store can do from its side. There\u2019s no way to force a customer to follow the best practices of password safety. But there are ways to guide them. Sometimes it adds a bit of friction to the password creation and login process, but it\u2019s better for everyone in the long run.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Apply Password Rules<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a few basic password rules that have become standard requirements when creating passwords. Since they\u2019re so common, many customers expect them or already follow them.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The first is to set a minimum password length. The right length, <\/span><a href=\"https:\/\/support.google.com\/accounts\/answer\/32040?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">according to Google<\/span><\/a><span style=\"font-weight: 400;\">, is anything more than 8 characters.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s also a good idea to ask for multiple character types, including upper- and lower-case letters, numbers, and symbols.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Add a VPN to Protect Password Databases<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping the servers and databases secure is a big part of keeping customers safe. Besides standard safety precautions, consider adding a VPN as well. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is a VPN? It\u2019s a service (<\/span><a href=\"https:\/\/nordvpn.com\/what-is-a-vpn\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/nordvpn.com\/what-is-a-vpn\/<\/span><\/a><span style=\"font-weight: 400;\">) that ensures everyone who logs into any business accounts does so on a secure (and encrypted) connection. It prevents hackers from gaining access to valuable data from a compromised network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use a VPN to make sure only the employees connected to the network can access sensitive customer information.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Include a Two-Factor Authentication Method<\/span><\/h3>\n<p><a href=\"https:\/\/www.merchantfraudjournal.com\/two-factor-authentication-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Two-factor authentication<\/span><\/a><span style=\"font-weight: 400;\"> is essential for making sure that anyone who tries to log in is the actual owner of that account. It usually involves sending an OTP to an email account or phone number. Always make this option available to customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Regularly Review These Measures<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have some security precautions implemented, it doesn\u2019t mean that everyone\u2019s information is now safe forever. Do regular assessments to see if any new problems could pose security threats. Also, remind customers about password safety when shopping and\/or in newsletters.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trust is a vital part of doing business. eCommerce stores collect a large amount of customer data. It includes information like credit card details that hackers fervently want. Customers won\u2019t hand over their data to a store that doesn\u2019t go the necessary lengths to protect their data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fostering and protecting that sense of trust is crucial for any business. So make sure security takes priority in the way any customer interacts with the store. Every single day.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping an eCommerce store safe from cyber attacks is a full-time and often tedious job, but it\u2019s also an important one. eCommerce stores handle a lot of sensitive data. They store customers\u2019 login details, credit card information, and delivery address, for example. Hackers would love nothing more than getting their hands on all that data. <\/p>\n","protected":false},"author":1,"featured_media":12500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[12948,12892],"tags":[13573,14022],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Keep Your eCommerce Customers&#039; Accounts Safe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stechguide.com\/how-to-keep-your-ecommerce-customers-accounts-safe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Keep Your eCommerce Customers&#039; Accounts Safe\" \/>\n<meta property=\"og:description\" content=\"Keeping an eCommerce store safe from cyber attacks is a full-time and often tedious job, but it\u2019s also an important one. eCommerce stores handle a lot of sensitive data. 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