{"id":12972,"date":"2020-08-24T17:51:13","date_gmt":"2020-08-24T12:21:13","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=12972"},"modified":"2020-08-24T17:51:13","modified_gmt":"2020-08-24T12:21:13","slug":"simple-ways-to-revamp-your-businesss-online-presence","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/simple-ways-to-revamp-your-businesss-online-presence\/","title":{"rendered":"Simple Ways to Revamp Your Business’s Online Presence"},"content":{"rendered":"

It\u2019s natural for your business to evolve over time. But no matter its size or the niche you belong to, your online presence can mean the difference between success and failure. Mostly because your web presence is what reinforces your brand and what you offer to your target market.\u00a0\u00a0<\/span><\/p>\n

And with online marketplaces and online selling changing every minute, it\u2019s important that your e-commerce store shows up when searchers are looking for someone like you. To that end, here are simple strategies you can use to revamp your business\u2019s online presence and convert site traffic into paying customers:\u00a0\u00a0<\/span><\/p>\n

Optimize Site for Target Market\u00a0\u00a0<\/span><\/h3>\n

Ask yourself: Is your blog or website content aimed <\/span>specifically <\/span><\/i>at your target audience? After being in business for a while, it\u2019s common for business owners to start expanding their target audience to capture more leads. Consider doing the opposite and niching down.\u00a0<\/span><\/p>\n

Start by examining your target audience. Grouping your ideal customers based on spending behavior, shopping preference, and website pages visited. With this information, you can optimize your site to speak specifically to each of your audience segments.\u00a0<\/span><\/p>\n

Optimize Landing Pages for Conversions\u00a0\u00a0<\/span><\/h3>\n

Once you identify your target audience segments, you can move on to optimizing your landing pages for each group. First consider each segment\u2019s personal goals, pain points, and needs. Determine what you want each of your landing pages to accomplish as well as the actions you want readers to take.\u00a0<\/span>\u00a0<\/span><\/p>\n

Make sure your landing pages are free of clutter, extra information, and links- such things distract your site visitors. Making it difficult for your audience to know what action you want them to take. And if you have only one goal, make that goal the only thing users can do on each of your landing pages.\u00a0<\/span><\/p>\n

Optimize Site for Mobile\u00a0<\/span><\/h3>\n

\"Optimize<\/a><\/p>\n

You probably know how important mobile optimization is for improving a business\u2019s online presence. But if you\u2019re still not sold on the idea, here\u2019s what you should also know:\u00a0<\/span><\/p>\n