{"id":12972,"date":"2020-08-24T17:51:13","date_gmt":"2020-08-24T12:21:13","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=12972"},"modified":"2020-08-24T17:51:13","modified_gmt":"2020-08-24T12:21:13","slug":"simple-ways-to-revamp-your-businesss-online-presence","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/simple-ways-to-revamp-your-businesss-online-presence\/","title":{"rendered":"Simple Ways to Revamp Your Business’s Online Presence"},"content":{"rendered":"
It\u2019s natural for your business to evolve over time. But no matter its size or the niche you belong to, your online presence can mean the difference between success and failure. Mostly because your web presence is what reinforces your brand and what you offer to your target market.\u00a0\u00a0<\/span><\/p>\n And with online marketplaces and online selling changing every minute, it\u2019s important that your e-commerce store shows up when searchers are looking for someone like you. To that end, here are simple strategies you can use to revamp your business\u2019s online presence and convert site traffic into paying customers:\u00a0\u00a0<\/span><\/p>\n Ask yourself: Is your blog or website content aimed <\/span>specifically <\/span><\/i>at your target audience? After being in business for a while, it\u2019s common for business owners to start expanding their target audience to capture more leads. Consider doing the opposite and niching down.\u00a0<\/span><\/p>\n Start by examining your target audience. Grouping your ideal customers based on spending behavior, shopping preference, and website pages visited. With this information, you can optimize your site to speak specifically to each of your audience segments.\u00a0<\/span><\/p>\n Once you identify your target audience segments, you can move on to optimizing your landing pages for each group. First consider each segment\u2019s personal goals, pain points, and needs. Determine what you want each of your landing pages to accomplish as well as the actions you want readers to take.\u00a0<\/span>\u00a0<\/span><\/p>\n Make sure your landing pages are free of clutter, extra information, and links- such things distract your site visitors. Making it difficult for your audience to know what action you want them to take. And if you have only one goal, make that goal the only thing users can do on each of your landing pages.\u00a0<\/span><\/p>\n <\/a><\/p>\n You probably know how important mobile optimization is for improving a business\u2019s online presence. But if you\u2019re still not sold on the idea, here\u2019s what you should also know:\u00a0<\/span><\/p>\n The current statistics show how important mobile is to your customers. And when you focus on what\u2019s important to your target audience- a mobile-optimized site- you attract more site visitors and increase your chances of making a sale.\u00a0\u00a0<\/span><\/p>\n Along the same lines, a site optimized for mobile doesn\u2019t need redirections- which increases load time. Websites that take more than 3 seconds to load have<\/span> 40% of users abandoning the site<\/span>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n In fact, a recent study by<\/span> Akamai<\/span><\/a> claims that each second your website takes to load leads to a 7% decrease in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction. So don\u2019t just optimize your site for mobile. Make sure all your pages load in less than three seconds, on all devices.\u00a0\u00a0<\/span><\/p>\n You can use<\/span> Page Insights<\/span><\/a> from Google to test your site speed.\u00a0<\/span><\/p>\n <\/a><\/p>\n Always remember: SEO is a moving target and the key to success is frequent keyword research.<\/span> Google Trends<\/span><\/a> and<\/span> Google Keyword Planner<\/span><\/a> can show you what searchers are looking for and which keywords have the highest search volume. You\u2019ll also find out how your website measures up against your competitors on certain keywords.\u00a0<\/span><\/p>\n Once you know what your target audience is searching for, you can create a list of top keywords to target. And use the chosen short phrases in the body of blog posts and case studies. Or in headings, website URL\u2019s, or image alt text. This helps in ranking your website when searchers use your target keywords and it drives even more traffic to your website. Getting your site ranked isn\u2019t always easy, and is one of the key reasons many entrepreneurs opt to <\/span>buy an existing ecommerce venture<\/span><\/a>, rather than start from scratch.<\/span><\/p>\nOptimize Site for Target Market\u00a0\u00a0<\/span><\/h3>\n
Optimize Landing Pages for Conversions\u00a0\u00a0<\/span><\/h3>\n
Optimize Site for Mobile\u00a0<\/span><\/h3>\n
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Improve Site Speed\u00a0<\/span><\/h3>\n
Target Top Keywords\u00a0\u00a0<\/span><\/h3>\n
Check Your Local Business Listing\u00a0\u00a0<\/span><\/h3>\n