{"id":15037,"date":"2022-01-06T15:38:33","date_gmt":"2022-01-06T10:08:33","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=15037"},"modified":"2022-01-06T15:38:33","modified_gmt":"2022-01-06T10:08:33","slug":"stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/","title":{"rendered":"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Building an ecommerce business is easy. Making it successful is not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we go into 2022, companies in this arena face profound challenges, but none that they can\u2019t overcome. What\u2019s more, the world is currently working in their favor. Total online sales are rising due to the pandemic, and consumers are changing their habits every day, shopping online instead of going to the store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we take a look at some of the stumbling blocks that all ecommerce businesses face right now (and how to overcome them). Check them out below.\u00a0<\/span><\/p>\n<h3><b>Refund Policies And Product Returns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce businesses are discovering the hard way that consumers aren\u2019t always happy with the products that they receive. According to data, more than 60 percent of shoppers consider returning items they buy online every year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, <\/span><a href=\"https:\/\/www.which.co.uk\/consumer-rights\/advice\/i-want-to-return-my-goods-what-are-my-rights-ams3G2z9V7lW\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">your store\u2019s refund policies<\/span><\/a><span style=\"font-weight: 400;\"> and product returns matter. You need to put procedures in place that can reassure nervous customers that they will be able to send items back to you if they don\u2019t work as intended.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, as a retailer, customer satisfaction is your biggest priority. If there are other stores in your niche offering superior returns, that will give them a competitive edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution here is to do the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a flexible return policy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reassure customers throughout the buying process that they can send goods back to you for refund or replacement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly state the conditions that you apply to returns (such as \u201cproducts must be undamaged and fit for resale\u201d)<\/span><\/li>\n<\/ul>\n<h3><b>Problematic Pricing And Shipping Policies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Getting pricing and shipping right is currently a major challenge in the ecommerce sector. It\u2019s such a major hurdle that many players in the industry dedicate large chunks of their research and development budgets to solving it. For instance, Amazon invested millions of dollars into developing one-click purchases and its Prime membership offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers <\/span><i><span style=\"font-weight: 400;\">don\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> want to pay extra for shipping. Asking for more money on top of the regular sale price feels like a bit of a steal. Yes, the nominal price of the goods might be lower than your competitors, but when you add shipping to the mix, the overall cost is higher. That\u2019s not what customers want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no way to totally eliminate shipping costs as a business expense. You still need to pay for warehousing, couriers and so on. However, there are ways to combine it with the price that you charge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you might consider offering a subscription service. This fee could cover all orders within a given period, say a month. You could also include the price of shipping in all your prices across the board and then offer discounts for customers who order $50 or more worth of goods. This way, you\u2019re not charging extra for shipping, just offering better value when customers buy more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there\u2019s no easy solution to this problem. Most ecommerce companies are simply offering free shipping or following the market leader in this area.\u00a0<\/span><\/p>\n<h3><b>Difficulty Standing Out<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Somebody sitting in their bedroom now has the ability to set up an ecommerce store. All they do is log onto one of the major platforms, play around with the tools for a while, create a website and list their products. They can then connect with dropshippers who will deliver them for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a marketplace like this, it can be challenging to stand out. There are just so many people out there looking for a quick buck.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick here is to <\/span><a href=\"https:\/\/realbusiness.co.uk\/6-top-tips-for-carrying-out-a-thorough-competitor-analysis\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">thoroughly analyse your competitors<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 the successful ones. See what they\u2019re doing and figure out whether you can emulate it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try using analysis tools to see where they are getting their leads, how they\u2019re generating backlinks, and the number of visitors they\u2019re getting to their site. See where and how they\u2019re advertising and try to work out whether it is working for them or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds too technical, get a professional marketing agency to do it for you. By conducting analysis on your behalf, they can often provide insights that you wouldn\u2019t be able to generate yourself.\u00a0<\/span><\/p>\n<h3><b>Conversion Issues<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many people might be arriving at your site, perhaps attracted by the prospect of low prices, but if they\u2019re not buying, they might as well not be there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce sites that get a lot of traffic but relatively few purchases are more common than you might think. Web users like their sites, but when it comes to actually making a purchase, they\u2019re wary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several things that you can do about this.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target the right audience.<\/b><span style=\"font-weight: 400;\"> Make sure that you\u2019re actually attracting the kind of buyer likely to purchase from you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check that your mobile site is working correctly<\/b><span style=\"font-weight: 400;\">. Are people able to buy seamlessly, as they can on a desktop?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find out whether your payment process is secure and functional. <\/b><span style=\"font-weight: 400;\">If visitors are finding it hard to checkout, then they may go elsewhere for an easier service.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Lack Of Customer Loyalty<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These days, the term \u201ccustomer loyalty\u201d seems a little old-fashioned. Sure, it was a thing in the past: every grocery store had \u201cclients.\u201d But these days, everyone is looking for the lowest price and the best deals. It\u2019s just so hard to get people to stick around.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.business.com\/articles\/what-makes-customer-loyalty-so-important\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Customer loyalty is critical<\/span><\/a><span style=\"font-weight: 400;\">, though. It turns out that it is far easier to sell to a customer that you\u2019ve already acquired than it is to a new one. For instance, you might successfully sell to 20 percent of new customers, but 70 percent of existing ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the solution here? The first place to look is your customer service. Make sure that you stay in regular contact with the people who buy from you. This will create a sense of community that many other ecommerce sites don\u2019t offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid spamming their inboxes with the latest deals and products on your website. Instead, try to communicate personally with them via interesting and informative emails. Think about the type of information that your audience would find interesting and then give it to them.\u00a0<\/span><\/p>\n<h3><b>Difficulty Integrating New Software To Existing Technology<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce relies on a lot of technology. When it works, it\u2019s fantastic because it allows you to <\/span><a href=\"https:\/\/www.entrepreneur.com\/slideshow\/299914\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">automate a stream of income<\/span><\/a><span style=\"font-weight: 400;\">. However, when it doesn\u2019t, it blows. Resolving technical problems is a massive challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To succeed in this area, you\u2019ll need to work with professionals to integrate your entire stack. All the technology you use should be complementary and work as a cohesive whole. If it doesn\u2019t, then you\u2019ll add to your administration and support expenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with <\/span><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/erp-ecommerce-website-integration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce ERP integration<\/span><\/a><span style=\"font-weight: 400;\">. Connecting your enterprise resource planning to the rest of your system provides immense advantages, including the ability to tell consumers how much stock you have left in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to blend your data with logistics solutions as well. This way, you can give your partners a heads-up on your volumes without having to do any pesky manual reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this process is complicated, so you\u2019ll need to partner with agencies that understand how to implement it in your business context.\u00a0<\/span><\/p>\n<h3><b>Enhancing The Customer Experience<\/b><\/h3>\n<p><a href=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2022\/01\/Stumbling-Blocks-All-eCommerce-Businesses-Face-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15039\" src=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2022\/01\/Stumbling-Blocks-All-eCommerce-Businesses-Face-1.jpeg\" alt=\"\" width=\"465\" height=\"581\" srcset=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2022\/01\/Stumbling-Blocks-All-eCommerce-Businesses-Face-1.jpeg 465w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2022\/01\/Stumbling-Blocks-All-eCommerce-Businesses-Face-1-240x300.jpeg 240w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For an ecommerce website to be successful, the customer experience must be good. Visitors should feel delighted after having made a purchase, not frustrated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is to build a system that guides users through every stage of the transaction process and accommodates all options. So, for instance, if they haven\u2019t logged in, there should be no requirement to do so. Instead, there should be the option to check out as a guest. Likewise, you should provide them with the ability to log into your site with Google, Facebook or any other platform that offers a generic security service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website should also try to mimic the physical format of great stores in digital form. For instance, you want it to be clean, uncluttered, and arranged according to shopper preferences. It should be easy to navigate with each product in its proper place. There should also be plenty of sign posts (CTAs) telling users what they should be doing next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to offer bonuses or extras at the checkout. Surprise customers in small ways with a little bit of money off the price of their order, or free shipping to their location.\u00a0<\/span><\/p>\n<h3><b>Difficulty Identifying Customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, many <\/span><a href=\"https:\/\/www.stechguide.com\/how-to-succeed-in-the-competitive-world-of-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ecommerce sites<\/span><\/a><span style=\"font-weight: 400;\"> struggle with identifying the person shopping with them. Thanks to the fact that many modern browsers actually save passwords and allow people to simply enter them whenever they like, this is a real problem. Anyone could pick up a customers\u2019 laptop and pretend to be them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is to conduct multiple security checks for each transaction. For instance, parents don\u2019t want their children logging onto their ecommerce accounts and buying thousands of dollars worth of toys. That\u2019s not a pleasant experience, particularly when it comes to sending them all back for a refund.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To identify customers, always offer two-factor authentication. Also, send any receipts to their inbox so that they can see when somebody makes a purchase via their account. You can also ask for a debit card security code every time a person checks out, just in case. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an ecommerce business is easy. Making it successful is not.\u00a0 As we go into 2022, companies in this arena face profound challenges, but none that they can\u2019t overcome. What\u2019s more, the world is currently working in their favor. Total online sales are rising due to the pandemic, and consumers are changing their habits every <\/p>\n","protected":false},"author":1,"featured_media":15038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[12949],"tags":[14853],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)\" \/>\n<meta property=\"og:description\" content=\"Building an ecommerce business is easy. 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Total online sales are rising due to the pandemic, and consumers are changing their habits every\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/\" \/>\n<meta property=\"og:site_name\" content=\"STechGuide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stechguide\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/stechguide\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T10:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2022\/01\/Stumbling-Blocks-All-eCommerce-Businesses-Face.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"387\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sumit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sTechGuide\" \/>\n<meta name=\"twitter:site\" content=\"@stechguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sumit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/\",\"url\":\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/\",\"name\":\"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)\",\"isPartOf\":{\"@id\":\"https:\/\/www.stechguide.com\/#website\"},\"datePublished\":\"2022-01-06T10:08:33+00:00\",\"dateModified\":\"2022-01-06T10:08:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/b46e405fdc018996326a4c26ad134b06\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stechguide.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stechguide.com\/#website\",\"url\":\"https:\/\/www.stechguide.com\/\",\"name\":\"STechGuide\",\"description\":\"Tech News, Tips and Rooting Guide\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stechguide.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/b46e405fdc018996326a4c26ad134b06\",\"name\":\"Sumit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96f450f95b8a5dcb93928aed450ba912?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96f450f95b8a5dcb93928aed450ba912?s=96&d=mm&r=g\",\"caption\":\"Sumit\"},\"description\":\"Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.\",\"sameAs\":[\"https:\/\/www.stechguide.com\/\",\"https:\/\/www.facebook.com\/stechguide\/\",\"https:\/\/twitter.com\/sTechGuide\"],\"url\":\"https:\/\/www.stechguide.com\/author\/sumit227\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stechguide.com\/stumbling-blocks-all-ecommerce-businesses-face-and-how-to-overcome-them\/","og_locale":"en_US","og_type":"article","og_title":"Stumbling Blocks All eCommerce Businesses Face (And How To Overcome Them)","og_description":"Building an ecommerce business is easy. 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