{"id":16127,"date":"2023-04-05T11:07:35","date_gmt":"2023-04-05T05:37:35","guid":{"rendered":"https:\/\/www.stechguide.com\/?p=16127"},"modified":"2023-04-05T11:07:35","modified_gmt":"2023-04-05T05:37:35","slug":"the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry","status":"publish","type":"post","link":"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/","title":{"rendered":"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry"},"content":{"rendered":"<p><a href=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16128\" src=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-1024x683.jpeg\" alt=\"Future of Marketing\" width=\"770\" height=\"514\" srcset=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-1024x683.jpeg 1024w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-300x200.jpeg 300w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-768x512.jpeg 768w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-1536x1024.jpeg 1536w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-175x117.jpeg 175w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-450x300.jpeg 450w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-1170x780.jpeg 1170w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing-270x180.jpeg 270w, https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing.jpeg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Marketing has always been about capturing the attention of the customer and making them feel connected to your brand. However, with the rise of digital marketing, the traditional ways of doing business have started to fade away. The good news is that the future of marketing looks bright, thanks to <\/span><a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/augmented-reality-AR\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">augmented reality (AR)<\/span><\/a><span style=\"font-weight: 400;\">. This cutting-edge technology is revolutionizing the industry and taking customer engagement to the next level. There are many ways AR is changing the face of marketing, including:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>The Power of Immersive Experiences<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the most significant benefits of AR is that it allows customers to experience products in a whole new way. Augmented reality lets customers interact with digital objects overlaid on the real world, creating a more immersive and engaging experience. This can help businesses to demonstrate the value of their products and services and build a deeper connection with their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.architectmagazine.com\/technology\/ikea-launches-augmented-reality-application\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IKEA&#8217;s AR app<\/span><\/a><span style=\"font-weight: 400;\"> allows customers to see what furniture would look like in their homes before buying. This not only helps customers to visualize how the product would fit into their space, but it also creates an emotional connection with the brand. Similarly, beauty brand Sephora&#8217;s AR app lets customers try on makeup virtually, making it easier to choose the right products and build loyalty with the brand.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Enhancing Personalization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Personalization has been a buzzword in marketing for years, but AR takes it to the next level. With AR, businesses can create customized experiences for each individual customer. For example, a clothing store could use AR to create a virtual fitting room, where customers can see what clothes would look like on their own body.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AR can also be used to personalize advertising, including <\/span><a href=\"https:\/\/www.marketing.com\/digital\/augmented-reality\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AR print ads<\/span><\/a><span style=\"font-weight: 400;\">. Imagine walking down the street and seeing a billboard that changes to show you an ad for a product you&#8217;ve recently searched for. This level of personalization is only possible with AR technology, and it could be a game-changer for businesses looking to build deeper connections with their customers.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Creating Interactive Storytelling<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the past, storytelling has been a powerful tool for businesses looking to build connections with their customers. However, with AR, storytelling becomes even more engaging and interactive. AR allows businesses to create immersive stories that customers can be a part of, making the experience more memorable and enjoyable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Adidas used AR to create an interactive game for its customers. The game allowed customers to scan a poster and play a virtual game of soccer, engaging them in a fun and memorable way. Similarly, the movie industry is using AR to create interactive posters and billboards that allow customers to be a part of the story and build excitement for upcoming releases.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Building Trust and Confidence<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges for businesses is building trust and confidence with their customers. However, with AR, businesses can create a more transparent and trustworthy experience. For example, a car dealership could use AR to show customers the inner workings of a car, giving them a better understanding of the product and building confidence in their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, AR can be used to create virtual tours of products or facilities, giving customers a behind-the-scenes look at how things are made. This can help to build trust and confidence in the brand, and ultimately lead to more sales and loyalty.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Creating a New Revenue Stream<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, AR presents businesses with a new revenue stream. With the rise of AR, businesses can create new products and services that take advantage of this technology. For example, a theme park could use AR to create virtual experiences that complement its physical rides and attractions. This would create a new revenue stream for the park and provide customers with a more immersive and enjoyable experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, businesses could sell AR-enhanced products, such as books that come to life with interactive digital content. This would not only provide a new revenue stream but also create a unique selling proposition for the product and help businesses stand out in a crowded market.<\/span><\/p>\n<h3><b>AR is the Future<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we&#8217;ve seen, the future of marketing looks bright with the rise of AR technology. This cutting-edge technology is revolutionizing the industry and taking customer engagement to the next level. With AR, businesses can create more immersive experiences, enhance personalization, create interactive storytelling, build trust and confidence, and even create new revenue streams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While AR is still a relatively new technology, it&#8217;s clear that it has a bright future in the marketing industry. Businesses that embrace this technology and use it to enhance their marketing strategies will be well-positioned to succeed in the years ahead. So, if you&#8217;re a marketer looking to stay ahead of the curve, now is the time to start exploring the world of augmented reality.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing has always been about capturing the attention of the customer and making them feel connected to your brand. However, with the rise of digital marketing, the traditional ways of doing business have started to fade away. The good news is that the future of marketing looks bright, thanks to augmented reality (AR). This cutting-edge <\/p>\n","protected":false},"author":1,"featured_media":16128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[12893],"tags":[15167],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Marketing: How Augmented Reality is Revolutionizing the Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry\" \/>\n<meta property=\"og:description\" content=\"Marketing has always been about capturing the attention of the customer and making them feel connected to your brand. 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This cutting-edge\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"STechGuide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stechguide\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/stechguide\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T05:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stechguide.com\/wp-content\/uploads\/2023\/04\/Future-of-Marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sumit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sTechGuide\" \/>\n<meta name=\"twitter:site\" content=\"@stechguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sumit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/\",\"url\":\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/\",\"name\":\"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.stechguide.com\/#website\"},\"datePublished\":\"2023-04-05T05:37:35+00:00\",\"dateModified\":\"2023-04-05T05:37:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/b46e405fdc018996326a4c26ad134b06\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stechguide.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stechguide.com\/#website\",\"url\":\"https:\/\/www.stechguide.com\/\",\"name\":\"STechGuide\",\"description\":\"Tech News, Tips and Rooting Guide\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stechguide.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/b46e405fdc018996326a4c26ad134b06\",\"name\":\"Sumit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stechguide.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96f450f95b8a5dcb93928aed450ba912?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96f450f95b8a5dcb93928aed450ba912?s=96&d=mm&r=g\",\"caption\":\"Sumit\"},\"description\":\"Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.\",\"sameAs\":[\"https:\/\/www.stechguide.com\/\",\"https:\/\/www.facebook.com\/stechguide\/\",\"https:\/\/twitter.com\/sTechGuide\"],\"url\":\"https:\/\/www.stechguide.com\/author\/sumit227\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stechguide.com\/the-future-of-marketing-how-augmented-reality-is-revolutionizing-the-industry\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Marketing: How Augmented Reality is Revolutionizing the Industry","og_description":"Marketing has always been about capturing the attention of the customer and making them feel connected to your brand. 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