The number of websites on the internet is over one billion and growing every day. It can be easy for sites to get lost, especially those with low search engine rankings. Search engines are one of the primary ways that internet users will land on your website.
Think of a search engine as a spider creating a web. The search engine crawls billions of websites for the most relevant result for the search query. If the ‘spider’ comes across links on the pages, it follows those links, expanding its ‘web’ of references.
Search engines yield dozens of pages, but most people rarely click beyond the second page of results. If your website isn’t on those pages, it’s practically invisible to other internet users. These five methods can help increase the visibility of your website.
1) Quality Content Over Quantity
One website often hosts multiple pages of related content. The number of content pages your website has depends on the purpose of your site. A small, independent business could have anywhere from 4 to 10 pages. A larger corporation could have as many as 40 pages of content.
Here is where many websites err. The content needs to be authoritative and of high-quality to get a good ranking on search engines. High-quality content is grammatically correct, unique, and informative.
2) Start Blogging
One of your website’s pages should be a blog. Search engines love blogs, and it gives you a chance to connect with your audience. However, you can’t create a blog just for visibility.
As with any other page on your website, the blog needs to have great quality and fresh content. Blogs also create a unique opportunity to host guest blogs, which lead to credible backlinks.
Some of the best link building services consider backlinks fundamental to improving search engine rank.
3) Focus on Keywords
Keywords are another solid component of your website’s visibility. Blog posts and other creative content should include unique keywords. Unique keywords will help search engines match your site with queries including those keywords.
However, keyword stuffing can have the opposite effect, putting your website at the bottom of the ranking. Keyword stuffing is defined as using too many keywords to manipulate the rankings. Keywords should be organically inserted into the content instead of randomly using the keyword in a way that doesn’t make sense.
4) Add Visuals
Our brains process images faster than they process text. Any type of visual, including infographics and high-quality photos, can enhance your website. Internet users are more likely to stay on a webpage if there are images. And keeping traffic on your site as long as possible will help your SEO ranking.
5) Make Your Presence Known on Social Media
Scrolling social media is a daily activity for almost everyone. Your website should have a social media profile on several popular apps, such as Facebook, Instagram, or Twitter. You can use your social media to promote your website, but engaging with your followers is also important.
No one wants to be flooded with only promotional posts. Even sharing funny memes can create interaction with your followers.
Increasing your website’s visibility is the best way to drive traffic to your website. Try one of these five proven methods today!