Instagram is one of the most popular social media networking sites and also an ultimate tool for brands to reach out to a larger audience. Various leading brands use this platform to promote their products with creative content through different features. 

One such feature introduced by Instagram in 2018 is Instagram TV (IGTV). This feature allows users to upload long-form, vertical videos of high quality. It is an excellent way to market your brand on this platform. Before the launch of IGTV, there was no way to upload long videos on Instagram and for short videos, the stories feature was prominently used. 

With the launch of IGTV, brands and businesses can now upload videos that are up to an hour-long to Instagram providing more scope of marketing. IGTV has its own app but it is widely used via the Instagram app. 

However, gaining popularity through IGTV can be a tough row to hoe. While some brands mastered this art, others are still struggling. If you are one of them, you don’t have to worry because we are here to show you the most amazing techniques you can use to boost brand awareness through IGTV.

Here is a list of 5 ways to use IGTV for your personal brand.

1) Upload a Series of Content 

Create a series of content highlighting your brand. In this way, you can keep your followers tuned in for days. Pick a specific day of every week or month to post the next part of the series.

Make announcements in advance to get your followers more excited about the coming IGTV video. Add suspense with every episode, hence, the followers will eagerly wait for the upcoming content. 

Your audience will keep coming back and ultimately follow your page to get the latest updates of your IG TV channels. Remember to create content that is related to your brand because at the end of the day your goal is to take your personal brand to new heights. 

In short, IGTV should play the role of modern television where you can create engaging series that will always be on your Instagram feed driving traffic towards your account. 

2) Do a Live Q&A

Your followers are always curious about you and your brand. A live Q&A can make great IGTV content and also satisfy the curiosity of your followers at the same time. They will also get to know you better eventually helping your business to grow, as they can connect with you on a personal level. 

Instagram is all about interacting with your audience. Go live on the IGTV channel and answer questions your fans are putting forward. You can also make prior announcements to gain more viewers. This will help you to build a stronger bond with your followers. 

If you don’t want to hold a live session then you can post a pre-recorded video on IGTV answering all the questions asked by your followers. This will enable your followers to interact more freely, and it’s also one of the best ways to gain a strong customer base.

3) Add a Pinch of Laughter With Bloopers

Funny content never gets old, so why not use it as your IGTV content to gain more instagram views. When you are shooting a video, there are always some failed attempts, don’t let that go to waste. Post in on your feed as it makes your followers feel more connected to your brand.

You can post videos of what’s going on in your daily life and how much effort it takes to create an amazing Instagram post. Post short videos, bloopers, behind-the-scenes, deleted scenes, this will make your followers connect better with your brand. 

It is one of the best ways to generate higher traffic to your account and gain more Instagram views. You can also give a peek of your office, colleagues, or simply post videos telling a story about your brand. 

4) Teach With Tutorials 

With IGTV you can post longer videos of up to 60 minutes. And this gives Instagrammers a chance to share informative content highlighting their personal brand. You can educate your followers by posting demos or tutorials on your IGTV channel. 

There is plenty of content available for such types of videos. You can also post videos of your products and services, how to use them, and all the information related to them. This will not only help your viewers to understand details but also connect more people with your brand. 

The type of tutorials depends on the type of page you are running. The most popular tutorial videos are make-up, baking, cooking, educational content like webinars, DIY, and so on. Increase your engagement rate by taking advantage of this feature of Instagram.

5) Branded Covers and Slides Attracts Large Audience

They say don’t judge a book by its cover, unfortunately, this doesn’t apply to the world of Instagram. The most appealing look gets the higher views. And this thing is to be kept in mind while posting videos on the IGTV channel. 

The branded covers and slides make your channel look more organized and unified. No matter what type of video content you are posting just keep in mind to organize them into sections with slides. To make your channel look more professional you can also add intro slides, watermarks, concluding slides, section breaks, etc. 

Animated graphics can also be used to make the video stand out from the crowd and it also gives an idea of what the video is about. It is one of the best ways to promote your personal brand and keep your audience engaged. 

Over the years, Instagram has become a robust tool for brands to market their product and increase sales. As they say, let your imagination run riot, with IGTV you can display your thoughts more creatively. 

With all the above directions you can wisely build your brand and gain a consumer base by increasing the number of views on IGTV. 

However, you can also buy Instagram views to get more engagements on your posts. But why not save this cost when you can grow organically by using above mentioned smart tactics. We hope that this post adds value to your personal brand!

So, stop waiting and get into action! Press shoot and upload!


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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