Marketers in the digital realm all face one struggle – getting enough clickthrough rates from their emails. To overcome this struggle, the market invented colorful newsletters. Before the newsletters though, marketers had to grapple with basic emails that did not have any enhanced visual cues. Today, the evolution of newsletters has allowed them to be the ultimate marketing tool. Even with other forms of marketing arising, emails are still relevant with 44% of the market considering them great. It is not easy to craft a great newsletter that brings traffic to your landing pages though. To come up with an appealing email, you need to use the right email newsletter templates and other tools. Not everyone in the market understands how to use them. We are going to look at some great tips you can use to make newsletters that attract many views in a few steps.
1. Know Your Needs
The first thing you need to do when trying to come up with an email newsletter is an evaluation of needs. It is important to know exactly why you need the newsletters. Do you need more numbers of visitors? Is your audience likely to welcome your newsletters? You need to ask yourself critical questions that are pertinent to addressing your current challenges. It is important to know that newsletters form a crucial part of the marketing strategy. You will not only spend your resources creating them but you will also spend a lot of time perfecting the strategy. It is thus important to know the critical market insights and determine whether the market is ripe for an email strategy.
2. Determine the Content
After going over your needs, the next step is to focus on the content. Successful email newsletters all have one common theme – they address a specific need that the reader has. Most email marketers never realize this though. They end up creating emails that are too general and which do not focus on any particular subject. As a marketer, you need to ensure that each newsletter sent to the customer is specific. You should not send emails that touch on promotions but also features product news and welcome notes. Instead, you should design every newsletter under a common theme. Doing this makes it very easy for customers to consume the information you send them.
3. Include the Right Call-to-Action
Every marketer knows that no email is complete without a call-to-action (CTA). What many do not know though is that there should be a priority on specific CTAs. In a typical email, you are likely to urge your customer to do a number of things. However, you should always have that one thing that you want them to do before anything else. If you have included information about your social media sites, for instance, and you want to grow your following; make sure to highlight this at the end of the email. The rest of the things you want them to take note of should have less priority. The CTA that you want your customers to focus on should be highlighted, either via design elements or the wording.
4. Use the Right Designs and Words
Speaking of wording and design, it is important that you have the right copy. Creating a good newsletter takes time. If your business has the resources, you can hire a copywriter or designer to do the job. If you cannot do that, you can use Postcards email template builders to do the job. Such a template allows you to edit your content and export the email template right to where you need it.
The great thing about a template builder is that it is designed to address the needs of the current market. The support for the various email clients is also built-in, and you can enjoy a wide range of compatibility options. Modern businesses that want to maintain a good relationship with their customers use such tools to stay ahead of the curve.
5. Create Worthy Subject Lines
If there is one thing that determines the clickthrough rates of your emails, it’s the subject line. Most customers make a decision of whether to open the email or not just by looking at your subject lines. Designing the right subject lines takes practice. You need to go over the reasons why your customers have subscribed to your newsletter in the first place.
If they are excited about your constant product updates, make sure that they get the impression of new things right from the subject line. Personalized subject lines get 37% unique open rates and this should be considered when sending an email. In overall, creativity and originality are needed when designing subject lines. You cannot use the same kind of subject lines for a long time because your customers will get tired with the routine.
6. Aim to Inform the Customer
Another crucial aspect that makes emails worth reading is the informational aspect. Some marketers tend to forget the educative aspect of marketing. Instead, they make their emails too promotional to the extent where they are unbearable. The unwritten rule of marketing is that in every marketing piece, only a small portion of the details should be promotional. Customers need information that is actually useful to them, and you should aim at giving them this. If you are intending on selling a product that solves a specific need, make sure that the larger part of the newsletter is talking about the problem that needs to be solved. At the end of the newsletter, provide a solution that works.
7. Give Your Customers the Liberty to Opt-out
Lastly, a crucial aspect of marketing that a lot of marketers tend to forget is the liberty of the customer. While the goal of every marketer is to grow their numbers and retain customers, it is always important to consider the needs of those that want to go. Not every customer will be interested in receiving your email messages. In fact, there are many who would opt-out of receiving your messages but still buy your products. The one thing you do not want is for customers to mark your emails as spam. This can highly affect your marketing journey. Be sure to include an unsubscribe button at the bottom of the email to avoid this.