Videos are becoming increasingly vital in email marketing in the modern online environment. Videos can captivate viewers, relay information clearly, and pique their interest in ways that text or still images can’t. They give your businesses a way to reach your subscribers and customers that is both engaging and modern. 

Fun fact: people now have less attention span and prefer to grasp information quicker. So, incorporating videos in emails is a surefire way of grabbing their attention. At the same time, you need to stay on top of your email production as well. Running short on time? You can always take the help of pardot email templates to quickly design and customize your emails.

Alternatively, you can take advantage of a professional email coding service, and expert developers will create templates that meet all your requests and integrate seamlessly with all email clients.

Let’s dive in to learn everything we need to know about videos in emails. 

Why Do We Use Videos in Emails?

1) Enhanced Engagement and Click-Through Rates 

Enhanced Engagement and Click-Through Rates

There is clear evidence that adding videos to email marketing campaigns increases interaction. Forrester Research found that embedding videos into emails increased click-through rates by up to 300%. This figure demonstrates the power of videos to engage and motivate email readers to take action. 

2) Improved Conversion Rates 

Videos have a substantial impact on consumers’ ultimate decisions to buy. Companies can use them to demonstrate their wares, go into detail about them, and emphasize their value offer. Videos have a greater conversion rate than typical email marketing strategies since they visually show potential customers the benefits, features, and testimonials. 

3) Increased Brand Awareness and Recall

Increased Brand Awareness and Recall

Using videos in marketing helps leave a lasting impression on consumers. Visuals, sound, and narrative help viewers remember details and establish an emotional connection to the brand. Video material is more easily remembered than text-based content, making films a powerful tool for increasing brand recognition. 

4) Personalized and Interactive Communication

Subscribers can feel more like friends when they watch a video. You can make their communications feel more personal by using their names and adapting the message to fit their interests. As a result of this customization, the audience feels more connected to the brand, which in turn, increases their level of engagement and loyalty.

Important Questions You Need to Ask to Learn More About the Use of Videos in Emails

What are the Different Types of Videos We Can Use in Emails? 

1) Product Showcase and Demonstrations

Multiple benefits accrue to email marketing efforts when products are showcased through videos. First, videos are a lively and engaging medium for emphasizing products’ salient characteristics. Showing the audience how the product functions and the value it provides is a great way to get your message across. 

2) Customer Testimonials and Case Studies

Email marketing initiatives benefit significantly from including video testimonials and case studies, which add authenticity and trust to the message. A customer’s doubts can be allayed and their motivations, bolstered, when they see other customers sharing their positive experiences and happiness with a product or service. Videos of satisfied customers giving positive feedback can evoke a strong emotional response and serve as social proof of the product’s high quality. 

3) Educational and How-to Videos

Email marketing campaigns incorporating videos to better inform and engage subscribers can provide impressive results. The information presented in these videos is designed to educate viewers on a specific field, a subset of that field, or a topic of interest. 

4) Behind-the-Scenes and Company Culture Videos

Creating behind-the-scenes and business culture videos can help people feel more connected to a brand. These movies provide a look inside the company’s inner workings, its personnel, and the principles and culture it upholds. 

Behind-the-scenes videos that are interesting to watch emphasize honesty and narrative. Highlight the people who work for the company, what they do, and why they care about the brand and its objective. 

You can surely take the help of pardot email templates to design pixel-perfect and engaging emails in just a few clicks. With these templates, you have the liberty to design and modify the emails according to your needs. 

What are Some Best Practices for Incorporating Videos in Emails? 

  1. Choose the right video hosting platform. 
  2. Ensure that the optimized video is of adequate duration. 
  3. Pay extra heed to the thumbnail selection and design because it plays a significant role in getting clicks. 
  4. Don’t forget to include video CTAs and tracking metrics to see how your videos perform. 

Do Interactive Videos Enhance the Shopping Experience? 

Interactive videos and shoppable experiences are the future of video email marketing. Video content that includes interactive components, such as clickable hotspots, quizzes, and surveys, encourages viewers to participate in learning. 

The level of user engagement with email videos is increased when interactivity is incorporated into them. Without leaving the email, recipients can play videos, click on links, and learn more about the topic. Because of this, people feel more connected to the company and are more likely to click on adverts. 

How Personalization Enhances the Effectiveness of Video Campaigns? 

The future of video email marketing will continue to be shaped by personalization, which is a major factor in the success of video initiatives. Using user information, you may make videos specific to each viewer’s tastes, interests, and other characteristics. The personalized video goes beyond just using a person’s name in the greeting; it also includes sending them content tailored to their interests and needs. 

Key Takeaways 

Videos in emails have transformed the overall mechanism of how content gets consumed, allowing users to take more actions than usual. The propositions for the future are limitless. It depends on how you embed and utilize videos in your emails. 

We hope the insights gained from this blog will help you take your email marketing strategies to a new level.


Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.

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