Individuals choose to become freelancers for all kinds of reasons. Most want to be their own boss and leave the traditional 9-5 behind, some want to have a better work/life balance, while others want to monetize their skills and build a successful brand. Whatever your reasons for going down this route, chances are you’ve discovered that the competition in your field is fierce.
It can feel incredibly overwhelming, especially when you’re pitted against individuals who have more experience and more reviews and recommendations that yourself. Every niche is seemingly saturated, and you need to find ways to set yourself apart from your competitors. So, with this in mind, I’ve gathered some foolproof ways freelancers can stand apart from their competition. Read on to find out more.
Personalize the billing process
Securing the gigs you need is essential, but in terms of expectations, freelancers should always aim to go above and beyond at every stage. This approach should also be extended to the billing process. Ensuring your invoices are accurate, professional-looking and sent on time will not only help you get paid faster but highlight your professionalism. This business invoice maker is the perfect tool to keep your invoices clear, concise, and accurate.
By downloading an invoice template, you can personalize your document and reduce the likelihood of errors. You’ve worked so hard to ensure your clients’ criteria has been met, a professional and accurate invoice is the icing on the cake that will help you stand apart from your rivals.
A glittering portfolio
If you’re struggling to get yourself seen on a platform of highly experienced rivals, then don’t despair. A glittering portfolio will help turn heads for all the right reasons. Showcasing your latest work on your website, your blog, or providing links on networking sites such as LinkedIn, can help demonstrate your level of professionalism and give peace of mind to your potential clients. Whilst showcasing your work examples, don’t forget to talk about yourself and how clients can benefit from working with you.
Offer free consultations
As a freelancer, offering to complete work for minimal “exposure” is something that should be approached with caution. However, if you want to get more clients on your books, then you could consider offering free consultations to spark an interest. During these consultations, you’ll be able to illustrate your professionalism and showcase how they can benefit from working with you. It also allows you to build a professional relationship with potential clients, which could make them more inclined to select you.
And finally…
Connect, connect, connect!
Don’t keep your freelancing work a secret! Networking within this industry is what will get you recommendations, additional work and more contracts. Just like in any company, the right connections can help your business thrive! So, make yourself known within your freelancing community, nurture relationships with clients and make networking an active part of your freelancing role. Maintaining good relationships with friends, old colleagues, past clients and fellow freelancers can boost your exposure and help you stand apart from your competitors.
