The engagement rate on Instagram is very high. Remember consumers do their due diligence before doing business with any brand. They check out the social media profiles of multiple brands. So, it is crucial to get more engagement on your Instagram account. Instagram can help you grow your small brand.

Here is how you can use Instagram to grow your small brand:

  1. Create a Buyer Persona

You need to know your target audience. Use the crucial information of your target customers to create your buyer persona. Therefore, you need to know the problems of your target audience and what they are interested in.

Create a buyer persona before you create your Instagram strategy. Once you know your buyer persona, you can now create the right content for them.

Your buyer persona can determine the type of your content you will create, how you set up your Instagram profile, and influence who you will follow. Creating a buyer persona can help you pick a proven Instagram strategy. 

  1. Experiment with Your Content

Do not just post the same type of content at all times.

It is essential to create different types of content for your Instagram account. Do not forget to make your content more appealing. So, use filters and colors to make your Instagram posts more appealing.

Looking for the best types of content for your Instagram channel? Here are some content ideas:

  • Industry data
  • Blog post images
  • Employee spotlights
  • Behind-the-scenes videos and photos
  • Inspirational quotes
  1. Be Light Hearted

Instagram users visit Instagram to watch entertaining and funny videos and see interesting photos. You do not have to appear professional on Instagram. If you appear too professional, you might not get more followers.

Use Instagram to show the fun side of your business and brand. Share fun photos of your products, visually driven graphics, and even your company culture on Instagram. If people enjoy your content, your channel grows rapidly. Instagram comments are also more useful to grow your account quickly. If you are looking for IG comments, Socialplus is committed to helping you.

  1. Optimize Your Instagram Using Linktree

You are only allowed to post one link on your Instagram bio. It is crucial to share your blog posts and other useful resources on Instagram. You, therefore, need to provide the links to these resources. This is where Linktree comes in.

Use Linktree to create one link. Then, post the link on your Instagram bio. The link on your Instagram bio links to a single page with multiple links to these useful resources. Linktree allows you to share multiple blog posts on your Instagram channel.

  1. Offer Discounts

Offering discounts to your prospective consumers can make them feel special. If you regularly share exclusive discounts on your Instagram channel, Instagram users can follow your brand to get these discounts in the future.

  1. Create Your Graphics Using Canva

If you do not know how to create graphics, you will probably hesitate to post on Instagram. Do not let it stop you. There are multiple tools for creating professional graphics for your Instagram account.

Canva is one of the best tools for creating graphics for social media platforms. It is easy to use Canva to create professional graphics. Canva provides drag-and-drop features and great templates.

  1. Use the Right Hashtags

It is best to use 5 to 7 hashtags on your Instagram posts. Do not, however, put the hashtags on your actual posts. Put them in the comment section to make your posts look cleaner.

It takes time to find the right hashtags and to pick suitable hashtags for your posts. It is, therefore, much better to use tools, such as Hashtagify, to find the best hashtags for your Instagram posts.

You can even find the best hashtags on the Instagram channels of your competitors.

It is imperative to find several hashtags. You can save your hashtags on your computer. You will use them when you need them. If some hashtags get more engagement, you can use them on your new posts.

  1. Create a Business Account

Do not use your personal account to promote your brand. It is best to create a personal business for promoting your brand. If you have a business account, you will appear more professional. Consumers visit the social media profiles of brands to vet them. They can visit your Instagram channel to ensure your brand is legitimate. If you have a business account on Instagram, they can trust you.

If you already have a personal account on Instagram, you can change it to business. It is easy to change it to a business account.

  1. Use Instagram Stories

Use Instagram stories to grow your brand on Instagram. Instagram stories do not clutter the feeds of your followers. It is, therefore, essential to post multiple Instagram stories every day. You can even add a hyperlink to your Instagram stories.

  1. Consider Your Posting Cadence

If you want to regularly post content on Instagram, you need to consider your posting cadence. Posting too much on Instagram can annoy your followers. It is best to post 5 Instagram posts every week.

  1. Boosts Your Instagram Posts

It is a good idea to use your marketing budget to advertise on Instagram. If you are regularly posting on Instagram, some posts are more likely to do better. They can get more views, likes, and comments. It is much better to boost these posts.

It is valuable to advertise on Instagram. You can target the right audience. You can, therefore, boost your posts to your targeted audience. It is even better to experiment with boosting different posts.

  1. Engage With Your Audience

If you want Instagram users to trust you and your brand, do not just focus on creating and posting content for your Instagram channel. You have to engage with Instagram users and even other brands.

You can tag brands or people on your Instagram posts, reply to your comments, and comment on the posts of your followers, and send DMs to prospective consumers.



Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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