With technology moving so fast, engulfing much of the business world as well as our personal lives, it’s unsurprising that we’re unable to keep track of all the innovations, and what they can bring to our company or our lives. In this article, you’ll learn about some specific types of technology: namely, that which enables your company to market itself better. 

Read on through the tips provided below to get a better understanding of how you can use software for marketing purposes in the modern business world. 

Email Newsletters

One of the favorite forms of marketing in the modern era of business is to use emails to show off your company. If you ever receive an email address from a customer, you’re able to add it to a mailing list that you send regular emails to via one of many email marketing software packages – often available for free online in a platform format. Software as a Service, or SaaS, is growing profoundly as an industry, and it’s nowhere more prevalent than in the email marketing space, where millions of automated newsletters are sent out each week to help build your exposure to existing customers. 

SEO Marketing

Next, let’s take a look at Search Engine Optimization, or SEO. This is a tricky one to crack for novices, and that’s why you might wish to consider outsourcing your SEO marketing to a company of individuals that are experts in the software that helps them track keywords that will help boost your website in Google’s results. If you’re adamant that you want to go it alone, though, you’ll want to use a variety of software – like Google Analytics, and other keyword searching platforms, to help you determine how to best use your website as a marketing base in the future. 

Ad Platforms

Gone are the days when advertising was compared to magic: you purchase an advert, and you hope for the best – that people will see it, and they’ll come to trade with your brand. Nowadays, you can actively track who sees your posts, who clicks through to your website, and who engages on your website – and you can do this through software. There are hundreds of different packages that help you do this, packaging up consumer data for you to inspect and A/B test your marketing materials with over time. Some of the best, hosted by Facebook or Google, can help you drive new marketing strategies for the future. 

Content Creation 

The new dawn of marketing software is arising in the content creation space. Put simply, this is one of the final frontiers of marketing automation that can help your business save on the costs of hiring designers and copywriters. These software packages will simply do it all for you, enabling you to sit back and watch as your marketing campaigns use the keywords you’ve inputted to build a set of materials that’ll then go to market, in different ad formats, to guide visitors to your site.

Technology has well and truly revolutionized the marketing space – and will continue to do so, in the ways listed above, in the 2020s. 


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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