Do you consider yourself to be creative, focused, diligent, and hard-working? If yes, you could have what it takes to be a successful content marketer.
Content marketing has become a necessity for businesses in recent years, with any brand that fails to embrace this key digital marketing tactic having very little hope of remaining competitive.
That being said, very few companies know how to do it right. Some will put in lots of effort but sadly do not have the necessary expertise, while others fail to invest enough time and resources into creating a long-lasting and consistent strategy and end up with lacklustre results.
This provides a huge opportunity for savvy individuals who are interested in the field of content marketing.
Not sure where to start when it comes to becoming a successful content marketer?
All you need to do is keep reading to discover what it takes to be a great content marketer in 2021 and beyond.
Aspire to be the best
Content is everywhere. However, truly great content is like gold dust. Therefore, if you want to be a great content marketer and enjoy a long-standing and lucrative career within the industry, you need to be shooting for the stars when it comes to content.
In a nutshell, you need to aspire to create the best content, each and every time. Furthermore, you need to actively relish this task. If you currently see creating great content as a chore, then you will never be a successful content marketer. You need to be driven to succeed and always on the lookout for fresh content ideas, new angles, and trending topics.
Use the right tools
Whether you work alone or as part of a wider marketing team, if you want to be a success, you need to know the tricks of the trade that will make your job easier. There is no shame in using automation tools to save time on monotonous tasks, as this will allow you to put your creative brain to better use.
Likewise, if you work with other content marketers, you should use online proofing to make the task of sharing information and content quicker and easier between teams.
The role of a content marketer is a varied and exciting one, but it can become overwhelming if you let it. Instead, embrace technologies that will make your daily operations easier, and don’t be afraid to delegate.
Seek out audience perspective
A great content marketer not only writes amazing content but actively seeks out the pain points of their target audience. You need to have empathy with your audience and put yourselves in their shoes if you hope to be able to create content that truly resonates with them.
Once you have this, you can then create content that offers real value to your intended audience, which, in turn, will make them more feel more trusting towards a brand and hopefully spend more money.
As a general rule, the highest value content will:
- Teach something
- Inspire change
- Encourage sharing of the content
Be driven by data
A key aspect of content marketing that inferior marketers often overlook, as well as being creative, you also need to have an analytical mind to be great at content marketing.
Behind every successful marketing campaign is data, and although it can be time-consuming, the analysis of information is vital if you want your campaigns to enjoy long-term success. Data can be used to determine what type of content you should be producing and how effective your current content marketing efforts are.
It can also help you decide which content to re-use, saving you time and money in creating new content.
Focus on project management
To be a successful content marketer in this highly competitive industry, you need to be organized and be able to manage projects effectively from start to finish. From managing multiple campaigns to collaborating with lots of different contributors and journalists to directing a team of writers, you need to have solid project management skills and be able to work well under pressure if you want to be a success.
Content schedules are also prone to change at the last minute, meaning you need to also be able to work fast on your feet and adapt well to last-minute changes.
Hone editing skills
Hopefully, you already have some experience in the world of creating content, as this will come in handy when you are working alongside your chosen writers. It is very rare that a writer will create perfect copy on their first try, so you may be required to carry out some editing yourself. This is particularly important if you do not have the budget to hire a copywriter to carry out this task for you.
Plus, you never know when someone may fall ill or have an emergency, so it is always a good idea to have your own skills to fall back on. Editing copy yourself will also allow you to check that content will directly appeal to and engage with the target audience.
Last but definitely not least, every content marketer needs to have an understanding of SEO (search engine optimization) and know how to apply it to the content they create.
Search engines are one of the largest sources of valuable traffic to websites and are invaluable in their ability to grow a business and increase sales. There are several key elements to search engine optimization that you need to be able to undertake:
- Keyword research
- Keyword placement
- On-page SEO
- Competitor analysis
Although you could choose to hire an SEO consultant, it can be much more effective (not to mention cheaper) to learn this art yourself.
Content marketing is a prospering channel, and it is only set to get bigger in the next five years. Enabling businesses to attract a bigger audience and engage with their customers, content marketers need to ensure they stay one step ahead of the trend to be a success.
So, do you have what it takes?
Only you know the answer to that, but by focusing on the above best practices and working hard, anything is possible.