In today’s business market, consumers increasingly want to purchase items from people and not a business, and that is why your personal brand is so essential.
As an entrepreneur, the best way to build trust and retain clients is for your customers to feel like they can get to know you. You are the selling point, and that is why personal branding is more important than ever.
Thanks to technological advances, building an online personal brand is not as hard as it used to be. You do not need any particular skill or knowledge in how to build a website, or even have a social media account as there are websites that can help you accomplish these goals. In this article, we will give a brief guide to help you build a strong online personal brand.
Buy a Domain and Create a Website
To start off, you’ll need to purchase your own domain for your brand. This is your website name and address, which will be used by visitors when they try to find your site. Creating a distinct domain is a crucial aspect of starting your website as the domain name defines your business and adds credibility to your company.
After you have a domain, you can start building your website. There are many website building tools and vast numbers of guides to make the process easier, such as this “Step-by-Step Guide: How to Build a Website from Scratch” which outlines everything you need to know and follow.
The design of a website is crucial, as customers and potential employers will remember your layout, logo, and color scheme, but make sure you do not go overboard with design features.
Connect with Your Audience
A business is more than just an online presence, but having a website and social media accounts allows you to connect more with your audience. For example, having an Instagram account will allow your customers, family, friends, and anyone else around the world to follow your business account and see your progress.
Another way to connect with your audience and customers is by having a contact page on your website and social media platforms. This can be an email address, phone number, postal address, social media accounts, or all of the above. The more ways you give people to contact you, the more likely they are to feel comfortable reaching out.
Check for Consistency
Each digital platform is different, as they all have a different demographic and purpose. That said, being consistent throughout all your platforms is essential. This means that the professional information you place on LinkedIn must match the resumes you send to employers.
This approach applies to business owners as well. Any information on services or products that you advertise on your website should also be placed on your social media accounts. These accounts essentially provide free advertising. The photos and updates you place across all your platforms will make it more likely that your products can be found online.
An excellent way to build an online personal brand is to google yourself. Using this approach, you’ll be able to see what is out there. For example, are there any worrying photos or news that are connected to you or your business? If so, you can start to correct this information, and try to avoid future issues by being more careful about the information you post online. A proactive approach will help you to manage your online reputation.
Ask for Feedback
An excellent way to test your online personal brand is to get feedback from your friends or colleagues. They can help you edit anything that might be seen as extreme by potential employers or help you add critical points to your resume about your strengths within the workplace.
If you own a business, then feedback is essential, so ask your previous customers to give reviews on any services you provided for them. This approach will help you to see what they think and enhance your brand over time.
Focus On Others
Focusing on others does not sound practical, but it works. If you build your brand around helping others, then others may help you. Do not think that you have to go above and beyond for everybody you meet, but just try to provide help, advice, or guidance. What goes around comes back around, so eventually, this approach will pay off for your personal brand.
Grow Your Areas of Expertise
Overall, building a brand requires a plan, consistency, and commitment to connecting through online platforms or social media. Outline your areas of expertise on each platform and be consistent with what you offer so your customers do not get confused. You do not want a potential client looking at your online profile and wondering what it is you actually do, and what you can provide for them. Focus on each area of expertise and show it off to drive your personal brand towards ongoing success.