If you’re thinking about building a website for your small business, then there’s no limit to what you can achieve. It might seem a little daunting at first, but you can set up a good website that works for you and helps you achieve your business goals.
Here are some tips for creating a website for your small business.
Get Set Up
If you’re going to build your own website, then there are three key elements you need to get set up – your domain, hosting, and website builder.
This might seem like a daunting, technical aspect, but it’s actually really easy. You should be able to buy your domain name and hosting together, and setting up is a case of following instructions. If you do get stuck, most companies have great support to help guide you through.
Lastly, you want to find the website builder that suits your abilities. You’ve got lots of options such as WordPress, Wix, and Square, so have a look around and find the one that will help you achieve your goals.
Think About User Experience
There are so many things to think about when building a website, but in many ways, it’s very simple. You want to create something that’s going to please your audience, and the first step in this is user experience (UX).
One way you can make sure you’re doing this right is by planning out the layout of your site so that it follows a logical format. If you jump straight in and put content all over the place, then it’s going to make it difficult to navigate and your UX will suffer as a consequence.
Create Quality Content
Your content is the lifeblood of your website, so it always pays to invest in quality. There’s so much competition on the internet, so you’ve got to stand out by offering real value to your visitors. If it comes down to quality vs quantity with content, then it’s always worth choosing quality and creating something amazing.
Market Your Site
How are you going to bring people to your website?
As much as you might like it to be the case, people aren’t just going to magically find your site unless you promote it somehow. Digital marketing offers you many different ways of marketing your website, and there’s some great software such as Tatango out there that can help you get the most out of your hard work.
Sell Your Services/ Products
You’ve got to think about how your services and products fit into your website. It’s easy to go one way and be overly focused on sales, or the other where you’re not selling yourself enough, so you’ve got to try and find a happy medium.
You want to position yourself as an authority in your niche, and this means giving people helpful information, but you’ve got to make them realize, if they want the highest quality work, then you’re the person to turn to.
