Have you noticed that the sales on your eCommerce store have stagnated? Avoiding such periods is pretty difficult, and if they are short, there is no real reason to think too much. However, if the problem becomes too common and gets out of control, it is time to start worrying.
There are ways to salvage the situation, especially if you have been slacking recently and have not been paying as much attention to the store as you should. Revamping your entire strategy is not necessarily the correct approach since things have been working okay in the past. But there should still be room to introduce new ideas or make adjustments.
Consider the suggestions below and think which of them are viable enough to consider. Introduce some fresh ideas and see whether they give the store a boost.
Suggestion #1 – Try PPC Marketing
PPC marketing tends to get overlooked in favor of methods like social media and SEO. However, it has quite a few advantages and should not be disregarded that easily. Even more so nowadays, as fewer businesses are bothering with the method.
Learning how to create a campaign will take some time, but you can learn in real time because there is freedom of making adjustments when you want. You can change ad copies, keywords, and other settings without having to start the campaign over.
Such a feature makes it much easier to manage your google ads campaigns or campaigns on any other platform. And who knows, PPC could be just the thing that your business lacked.
Suggestion #2 – Advertise More on Social Media
You should have some presence on social media already, but have you done everything that is available?
There are more platforms than just Facebook and Instagram. New and emerging social media sites are worth checking out as you could be one of the first in your niche to start marketing there. Leveraging communities on the likes of Reddit and Quora are also worth it.
Lastly, influencer marketing. You should look for influencers that have relevant audiences and can bring you more followers or direct their demographic to your website directly.
Suggestion #3 – Research Your Competitors
Competition research ought to be on the list of priorities as well. The purpose of this suggestion is not necessarily to copy everything that other brands are doing. It could be a source of inspiration, and one that might help you in case you are running out of ideas.
Some brands might also be ahead of you and have started marketing themselves using new methods that you have not heard of before.
The bottom line is that every little bit helps. And if it means spending some time researching what other brands are up to, you should not hesitate and go for it.
Suggestion #4 – Consider Email Marketing
Email marketing has lost some effectiveness recently, but it continues to be a good solid option to increase website traffic and make more sales when done correctly.
The biggest problem is building a solid list. No subscribers mean that you will not have anyone to send emails to. Try to get site visitors’ attention by offering an interesting newsletter, various competitions, or perks, such as exclusive discounts that they would receive via email.
Suggestion #5 – Improve Customer Support
Customer support that lacks quality is not going to help you in any way, shape, or form. If nothing, it will only be a hindrance, especially in the long run.
These days, customer support should be more than just someone who can respond to customer questions. Not everyone is willing to make a phone call or wait for a response. Instead, they would rather look for information themselves.
Providing people with an FAQ page, video tutorials, guides, and other informative content will score you points in the customer satisfaction department. After all, if you want to create a successful and sustainable venture, you will need to think long-term.
Suggestion #6 – Write a Blog
Blogging can be fun, but it can also be beneficial to the store. Insightful blog posts will help with boosting SEO rankings. Interesting articles are also something that will encourage people to visit the site because of the curiosity of reading them.
Finally, one of the long-term goals should be establishing your authority and raising brand awareness. People will think of you as someone who knows what they are doing thanks to great articles published on a blog.
Suggestion #7 – Create a Loyalty Program
Your most loyal customers should receive some perks. Consider developing a VIP system where they can collect points and exchange them for various discounts and other perks later. Something life free shipping is also worth consideration.
The goal is to ensure that those who have been loyal to the business will remain so and continue to spread the good word about how happy they are buying from your store instead of others.