Magento is an open-source ecommerce platform that allows stores to use tools to enhance their customer’s shopping experience. One example of a feature that makes Magento so useful is the flexible shopping cart system, as well as the option to implement strong marketing and SEO techniques.
How can Magento be useful to online stores?
Online-Shops have the option to use Magento to create and change the overall appearance of their store. This allows businesses to design their stores in a way to make them more appealing to shoppers. Magento also allows business owners to write content and product descriptions which provide further value to customers. Another good option that the platform offers is the ability to use professional catalog-management tools.
Magento is so convenient, because it is specifically tailored to ecommerce shops and therefore understands the needs and requirements of this industry very well.
Magento and Magento 2
Magento and Magento 2 can both offer businesses several powerful tools. Here are some of the key benefits that will allow businesses to thrive in ecommerce sectors.
While the original platform Magento is an ideal solution for smaller brands, Magento 2 is a new and improved version that is ideal for larger stores as well as shops that are looking to grow in the near future.
The UK based eCommerce Agency describes the benefits in the following way:
“Using a single database can lead to database overload and ultimately, system failure for your online portal. The Magento 2 platform uses exclusive databases to process all the information. This has resulted in a rugged framework that can support the increasing demands of your business”.
However, Magento 2 is by no means limited to larger shops that have more experience and a larger customer base. Both platforms are especially suitable for thriving eCommerce shops and are used by big brands such as Nike and Samsung as well as medium size businesses and small shops. This proves how versatile the platform is. It manages to suit the needs of virtually any business, no matter the size. Magento also offers some incredibly good ways to integrate a successful loyalty program into an ecommerce store.
In conclusion, Magento offers a strong community and professional customer support team that provides support in case a problem arises. A customer service team member is usually just a phone call away, which makes the platform very convenient. One of the key benefits is that it allows shops to customise their stores and build a platform that suits the needs of shoppers. The fact that it is open source and free makes Magento an even more appealing option.