Having a vibrant online presence in this era goes beyond relying on social media or email marketing. A responsive website can help you to achieve that goal and more. Chances are your potential customers are maximizing the internet, and they will expect you to do the same.
It’s imperative to gain clarity on the goal you intend to achieve with your website. This guide will help you set up a website for your business.
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Register your domain name
Settling for a domain name that is relevant to your products or services will make your brand easily discoverable on search engines. This is the reason why you should use the same name for both your business name and domain name. Steer clear of numbers and hyphens when choosing a domain name. The best ones are concise, catchy, and memorable. Confirm the availability of your preferred name on a domain name registrar. The next thing is to proceed with registration.
Make sure that you renew your domain before it expires to minimize the chances of a cyberattack.
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Find a reliable web hosting company
A major trait of reputable web hosting companies is that they offer scalable web hosting plans. Most small businesses often leverage shared hosting and upgrade as their needs demand. Confirm whether the company offers timely technical support as you’ll likely need it in the future.
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Create awesome content
The quality of content you share on your website will say a lot about your brand. That said, be deliberate about creating high-quality content for your target audience. This will give a clear picture of what you are offering and convince visitors to make a purchase.
Start by researching what your customers are looking for. More so, be clear about the actions you want them to take before leaving. This will help you to tailor your content to the customer’s needs and position CTA properly.
If you find it daunting to craft content, consider hiring a professional writer with vast experience in your industry. Such experts will adopt the best practices for creating irresistible copy each time. For instance, adding bullet points and using short paragraphs. Checking their portfolio can reveal the type of service to expect.
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Design your website
Some business owners build their website, while others enlist professionals. It’s ideal to opt for the latter if you’re a beginner or need to set up an e-commerce store. Designing a mobile-friendly and responsive site will improve accessibility, thereby encouraging more people to spend more time on your website.
The bottom line is to focus on having a clean design, with few fonts and enough white spaces. WordPress is among the top content management systems (CMS), and it’s packed with tons of plug-ins that will come in handy.
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SEO optimization
Endeavor to optimize your website for search engines before and after launch. Google keeps raising the bar for ranking in search engine result pages (SERP). The top three ranking factors include high-quality content, backlinks, and search intent.
It is rare to get instant results with ethical SEO practices, so keep investing in your SEO efforts and exercise patience.
