Starting a business is tough. You need capital and without it you may find yourself not being able to offer what your clients or prospective clients what. That can lose business and ultimately prevent growth.
However, it doesn’t have to be that way and there are some great options when it comes to outsourcing, allowing you to focus on business growth while you’re getting other services done to a professional and expert standard for your clients elsewhere.
Many start-ups choose this option before making full-time hires and building dedicated departments, so if you’re at the start of your journey when it comes to setting up a digital marketing business, here are three specialist services you can potentially get outsourced…
Web design can be hugely lucrative and when it comes to starting a business in this space it can be an offering that is entirely necessary. Start-up marketing agencies usually have to start with smaller local businesses before stepping up to the multinational businesses. And with smaller local businesses, it can often be getting them online which is a first port of call.
Therefore offering web design is crucial. It’s a very skilled task and can be costly to do in house, so finding a company that can white label designs for you is perfect, keeping costs down and time free for you to manage relationships and build the business.
The white label options from Duda, for example, one of the leading brands in the field, are pretty extensive and can suit a variety of budgets. With companies like this, not only can you get websites designed but also built and hosted, meaning you can give clients a full package without really lifting a finger.
Content writing is one of the most common areas of a business to outsource. In fact, many larger marketing agencies still do this as it can be much cheaper than having an in-house team.
There are many sites where you’ll find content writers offering their services, with the likes of Fiverr and Upwork particularly popular. Writers will highlight their expertise and examples of their work, meaning you can ultimately find a writer to fit the work you need doing, whether it be blog posts, landing pages, white papers or anything else.
PPC is a real specialist part of digital marketing and if you’re not trained in it then it can be useful to outsource. Many agencies that don’t know PPC simply don’t do it, but you can get ahead of the game by offering it as a service and using either one of the many freelancers offering themselves or another agency who sell whitelabeled PPC as a service.
Many PPC companies ply their trade purely on offering a white labelled service, where you’ll get a reasonable price and often decades of experience, meaning you’d get a higher standard of work compared to hiring a junior in-house.