In the modern era, marketing tools are designed for streamlining promotional processes, boosting output, and driving maximum growth. From social media schedulers to email automation tools, autonomous content creators, and so more -these AI-powered, dynamic tools will prove invaluable to the rapid success of the marketing strategy. 

It is estimated that by the end of 2023, the market value of global marketing automation technology is expected to exceed the mark of $25.1 billion. Studies reveal that around 80 percent of marketers and brands believe that marketing automation is one of the major contributors to the overall success. 

Reasons to Use Marketing Automation Tools

It is believed that businesses making use of marketing automation tend to be 20 percent more productive. Along with boosting the overall output, these powerful tools are helpful in delivering great results with respect to segmentation and targeting. Automation tools can also help in streamlining different types of activities while bringing them together in particular orders to improve the overall workflow as well as the organization. 

Some of the benefits automation tools are capable of offering are:

  • Email Marketing: You will leverage the email for outreach while also for upselling and sending reminders about significant events.
  • Leads: Automation tools help in finding and nurturing customers while segmenting your traffic for improved personalization.
  • Social Media: Automation tools are able to ensure the overall consistency across different platforms -helpful in the development of brand awareness. 
  • Content Creation: Machine Learning and AI-powered automation tools can help in responding to consumer-centric queries while also automatically generating compelling marketing-based content depending on input parameters -including tone, style, and subject matter. 
  • Performance Indicators: You can now track the overall success of the respective marketing campaigns with the most meaningful and relevant metrics.

Using Marketing Automation Tools for Your Business

  • Look Into Your Marketing Automation Needs

You need to look into your relevant marketing strategy along with primary goals of your business towards uncovering wherein you can benefit out of automation tools. If you wish that all aspects of your core marketing campaigns as well as communications need automation, investing in a comprehensive tool can be the ideal option. 

  • Proof Check All Aspects

Every automation tool can perform some mistake. Therefore, it is recommended to proof-check everything in advance. For the best outcomes, you can aim at becoming a marketing expert by taking specialized training in the field. With a relevant marketing resume, you can leverage your marketing skills for the benefit of your organization. 

  • Be Updated with the Latest Marketing Trends

To ensure that your marketing automation efforts are highly effective and you are using the best automation tools, it is important to be updated with the latest marketing news and trends. You can check with relevant marketing and tech publications for the latest news. 


Make the most of relevant marketing automation tools for your business. Still, hire professional help from marketing experts in your niche to expect the best outcomes. 


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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