SEO is a critical part of any online business these days. Those who take it seriously, like the cream, rise to the top, while those who don’t flounder around in the depth of the visible internet, barely getting by on word-of-mouth marketing and occasional social media interactions. Search engine optimization is big business, and for very good reason. Around 93% of online experiences begin in a search engine, and of those experiences, 75% of users never look past the first page of search engine results. If you don’t aspire to be as high up the Google search rankings as possible, then you aren’t really aspiring to much at all.

To climb these rankings, you need to know just what works and what doesn’t when it comes to your website’s content. Now, the SEO marketplace is choc-full of services that can help anyone from the layman to expert digital marketers understand what is and isn’t working for their site, and one such service that happens to have some rather interesting functionality is Ubersuggest. The thing that sets Ubersuggest apart from many of its rivals is the fact that it houses multiple key features, all under one roof. Whereas some services specialise in one particular facet of SEO, Ubersuggest goes way further. Let’s take a look at these key features first.

Keyword research

Keyword research

For anyone just starting out in the world of SEO, the use of keywords within your site is hugely important when it comes to discoverability. These keywords form the basis of how search engine ‘crawlers’ find content for search queries. When someone searches on Google for “cheap toastie makers”, the search engine needs to know what web pages are relevant to pull up for the user. If you want to drive traffic to your site, the use of keywords is paramount.

Ubersuggest is a great tool for showing you exactly what keywords work for driving traffic to your site, in any given digital space. If you are looking to rank high on Google when a potential user is searching for, say “vintage handbags”, then simply type this phrase into Ubersuggest, and you will be presented with a set of keyword ideas. Ubersuggest will also show you search volume, difficulty scores, and cost per click averages. It will also show you other websites that rank highly under this search term, allowing you to work out whether you want to take on your rivals head-to-head or use other similar search terms to gain traction in a slightly different way.

The information is set out extremely clearly, is simple to understand, while also being quite detailed indeed. With all that is on offer here, it is easy to see what you need to do if you wish to outrank your rivals.

Full site audit

Keyword research

Full site audits can present the user with a wealth of information about how and why a site is performing well or badly. Ubersuggest again delivers this information in an easy to understand way, with a clean UI that makes it all the easier to quickly glance at, and see the problem areas. There is also a lot of information to deep dive into, should you feel the need, from information about the backlinks that point to your site, to the most useful keywords that drive your traffic, along with critical errors, warnings and recommendations. Your organic monthly traffic is shown here, along with your on-page SEO score, data on backlinks, and much more besides. You can even see the speed at which your pages load on mobile vs desktop, to see if there is an area you need to improve when it comes to the back-end of your website.

Content ideas tool

Content ideas tool

There is also a Content Ideas Tool, that will point you in the direction of top articles written on a subject that your selected keyword or phrases are linked to, which is extremely handy for those looking to plot a strategy for gaining traction in advance. Wasting your time on an active blog that gains little traffic is not a healthy way to spend your precious work time. Ubersuggest provides you with articles from the web that are performing well, allowing you to learn from others where the interest lies. You can see how many clicks each article gets, its domain authority score, root domain, and its change in ranking. Using this tool will allow you to put an end to those wasted days, writing blog post updates that seem to attract no one, and add nothing to your SEO ranking at all.

Pros and cons

Ubersuggest has a lot going for it. Aside from the pricing (which we will come to later), it has plenty of good points.


  • Multiple functionalities under one roof
  • Easy to understand overview of the data provided
  • Deeper level of detail for those who need it
  • Insight into more than just the usual SEO data
  • Browser based dashboard makes it easy to view on any device


There are a couple of downsides too, but nothing that couldn’t be circumvented, or revised at a later date

  • Lack of mobile (Android & IOS) app.


Now usually comes the part that everyone winces at, pricing. For this sort of functionality, many rivals are currently charging an arm and a leg, as they know all too well just how useful this data is for those looking to climb the Google rankings. This is where Ubersuggest is surprising, as the base level of service, which includes everything we have reviewed here, is actually free. There is a paid tier, for those looking to delve even deeper into the data, but for most users, this free tier (or freemium tier if you prefer) is more than enough. It is worth noting there is a limit on monthly searches for those not paying, but a 7-day trial is also available for users who wish to look at the more premium tiers, but don’t want to commit. And where exactly does the price for these paid tiers start? Well, they start at $12 a month for the individual package, which again is actually a substantial amount cheaper than most rivals. Business packages are $20 a month, while enterprise is $40 a month.


Final thoughts

For a piece of freemium SEO software, Ubersuggest is a hugely impressive service. It is even more impressive when you move onto the paid tier, but again, this is not necessary for the vast majority of users. When you take this all into account, it is hard not to at least recommend trying Ubersuggest, as it won’t cost you a dime to witness the sheer usefulness of the product. Those of you who already pay for one facet of the functionality by another provider may want to check out Ubersuggest anyway, and see if you find the added benefits mean that you can ditch your current (and likely pricey) service. Overall, if you looking to boost your SEO ranking, and don’t wish to pay a fortune to do so, Ubersuggest is a no-brainer when it comes to at least trying it out.


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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