Salesforce is one of the biggest software as a service (SaaS) companies in the world, since they were an early adopter of cloud computing and offer an array of tools to their customers. The company is a major supplier of business software, and chances are you’ve heard about some of its many benefits. Their popularity exploded after they offered a simple subscription model for access to their software, namely Salesforce. But what is Salesforce and why should you implement it in your business?


An Introduction to Salesforce

Salesforce is one of the largest and most popular customer relationship management or CRM software system. The system provides marketing automation as well as customer relationship management via a centralized, cloud-based repository. The various functions built into Salesforce explain why the company has become the fifth largest software company in the world.

Why Should You Implement It in Your Business?

A customer relationship management system allows you to create a single, consolidated repository of customer information. Your employees won’t have to call the head sales rep for information on a client, and they won’t make mistakes because they don’t have the handwritten notes in someone’s office regarding a lead or prospect. You give everyone the same, a massive set of data to work from. This eliminates gaps in the service model and wasted effort. You improve the efficiency of your team when automated workflows forward tasks to the appropriate personnel or present the best leads for salespeople to work on.

Why Should You Adopt Salesforce?

Salesforce has a number of benefits over the alternatives. If you’re considering implementing CRM for the first time, the fact that CRM can be installed in months or even weeks is a major selling point, since traditional CRM tools can take more than a year to employ. Salesforce is also incredibly easy to use. The learning curve is far faster with Salesforce than other tools.

Salesforce integrates seamlessly with a wide range of third-party apps and tools like ActiveCampaign. You can use ActiveCampaign and Salesforce together, while tools like PieSync allow you to determine how the databases will talk to each other and visualize the data flow. If you want to learn how to do this, you can visit PieSync’s blog for more info.

Another benefit of adopting Salesforce is the way it allows you to empower your sales team without being left out of the loop. When everyone in the team has access to the same information, they’ll be able to really make a connection with the client even as they hand off tasks to others. Sales team members can make plans for accounts independently, while managers can check on the status of the customer account without constantly checking in.

For example, Salesforce lets reps create to-do items so that managers know what they’re doing and what has yet to be done. This is in addition to the workflow status changes any account data updated in the database as your team works. Everyone can create reminders to ensure that others follow up on important tasks, ensuring that nothing falls through the cracks. This leads to tangible benefits. For example, Salesforce implementations have been shown to increase conversion rates by up to a third and lead generation by up to sixty percent.

Salesforce is popular because of the proven business case for it. Salesforce allows companies to provide a higher level of service to customers and prospects with less effort, fewer mistakes and in less time.


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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