Deciding to close your brick and mortar men’s clothes store to operate from home is probably the most challenging decision you can ever make. As you transition, you’ll be forced to lay off workers, cancel some services and even get into conflicts with those who’ll not understand your actions.
The fashion industry has considerably been affected by the pandemic as people don’t have the buying power to sustain a more stylish or fashionable lifestyle. Also, many people don’t move as much, meaning that they need to dress up less often, but all is not lost.
Although business will be slower than usual, you can continue running your business and slowly rise again. To have a smooth transition, follow these tips.
Get a Virtual Physical Address
One way to build credibility is to have PhysicalAddress clients can quickly locate. Think of keeping a virtual office and acquiring a virtual address. Many clients will be hesitant to meet you at home for a business meeting, but an office is a safer alternative.
The good thing is, you don’t get to hold such meetings often unless you want to meet with suppliers or other stakeholders occasionally. Clients will rarely ask for a meetup but will periodically send mail. It’s also essential to have a physical address where you can pick your packages, more so when dropshipping. It makes your home address more private.
Take Advantage of the Internet
In 2019 and 2020, the average time social media users spent online was 145 minutes every day, up from 143 minutes in 2018. This means that many people are spending more time online. Take advantage of this by marketing your designs online. Be actively involved in local social media platforms and manage an active blog or website.
Because times have changed, most men are less keen on buying suits and other official clothes, but casual wear is highly marketable. It’s also vital to be niche specific. This way, you’ll build a brand and become a referral point when anyone needs your products.
While on the internet, create a relationship with your audience. Try to give helpful fashion and style tips, engage more by answering questions, and discuss current concerns in the fashion world. For instance, you can offer dressing tips for men when working from home. They don’t always have to work in their pyjamas.
Don’t Keep a Huge Inventory
Because you are not sure how well your new business strategy will work, don’t keep a large inventory but opt to dropship. You won’t have to worry about dead stock or create storage space. The arrangement will significantly boost your finances because you only invest in what you are sure will sell.
Have a Dependable Delivery System
Clients who used to shop at the physical store might take time before adjusting to the new system. You’ll have to pay more attention to customer preferences and make sure the orders are delivered on time and in good quality.
Also, make sure you have a secure payment system. Customers will first check the security measures you’ve put in place before making a purchase.
