Are you ready to make 2023 your year? Do you want to start crushing your competition online and getting what’s yours? To finally establish your business as the authority you know you are? Then this is the article for you. We’re going to share 5 SEO hacks to outperform your competitors.
1) Smash your local SEO
Great SEO is all about covering your bases and creating as wide a net as possible. This means that you must focus on your local SEO as well.
Put it this way, nearly 80% of all local searches online via mobile phones result in a conversion. And unless you are putting the time and effort into your local SEO presence then much of that business is going to the competition.
So, if you are based in Houston, Texas, then it’s time to start targeting those local keywords. You should also register your business in local directories and public platforms in order to create more authority.
You don’t necessarily need to work with a Houston SEO company to work on your local SEO, but having industry expert advice from dedicated professionals will go a long way toward your continued success – while freeing you up to focus on your business.
Quickly type “the best BBQ ribs in Houston” into Google and see who comes up. This is a great example of how local SEO works.
2) Don’t stop creating
SEO is often described as being a marathon and not a sprint. The key to performing well is consistency. Don’t stop! Never take a break from your SEO efforts. If and when you do, your rankings will invariably begin to drop.
3) Share exceptional content
Content is and always has been king! In fact, it is arguably the single most important aspect of a successful SEO strategy.
- Write for your audience first (with Google in mind).
- Write about trending topics (and use the many research tools available to determine what’s hot and what’s not).
- Never plagiarise another company (e.g., no copy and pasting. Create your own, unique content).
- Make your content more accessible with smaller words and shorter paragraphs.
- Hire the best talent.
- Find your brand ‘voice’.
- Be consistent and create cluster content.
- Create local content (e.g., if you are a restaurant in Houston, talk about the local organic produce suppliers that you work with, etc.).
4) Don’t underestimate long-form content
Yes, it is widely agreed that the average consumer has a very short attention span, but that doesn’t change the fact that long-form content can be an effective aspect of an SEO strategy.
When writing guest posts, 500 to 750 words is ample. However, when writing for your own official blog, there’s no reason why you can’t produce 2,000 – 3,000 words of quality content (so long as it reads well, is easy to navigate, and has plenty of reputable citations).
This will establish you as an authority both in the eyes of your website visitors and Google.
Dominate your industry by creating the ultimate ‘share-worthy’ content.
5) Work on your page load speed and other ‘usability’ features
There are many different aspects to a successful SEO strategy and it’s about more than just creating good content, being active on social media, and finding the best keyword search terms. Usability is also a critical aspect that often goes overlooked.
For example, page load speed is a ranking factor for Google. How long does your website take to load on a mobile phone? And how easy is your website to navigate? These are all important questions that not only impact your rankings, but also whether or not a page visitor will hang around and ultimately make a purchase.