An online presence is mandatory for any business. It shows the customers that they are interacting with a genuine brand. Paying attention to details can help your brand grow and generate the necessary traffic towards online platforms. If you have been part of the business community, you are probably aware of the importance of a website for your business.
A website alone will not help your business grow. It is important to have a website that provides a good user experience and is intuitive at the same time. If your company doesn’t have the necessary resources to build a website, you can take the help of any web design and development service provider. Hiring the right services can help you get the dream website for your business.
Among other things, websites nowadays should be user-friendly with a fully responsive view on all devices. Hiring the services of professionals might be one way to help you launch your website. However, that’s not the only thing that you will be needing. Paying attention to details can help you create an impact. This is why we have compiled a few tips for you to develop the perfect website for your business.
Tip # 1 – Ease in Navigation
No matter what business you have, a website must always be easy to navigate through. You can ensure easy navigation through a good UI and UX practices. The way to do it is through designing a website which helps the users to navigate through it effortlessly. Here are a few ways to make it easy to navigate through your website:
- Consistency:Consistency in all the elements of your website will help the visitor make sense of things. The visitors will find it easier to navigate through the pages and find it easier to find the information they are looking for. This will help to reduce the bounce rate on your website as well. If a website has not been planned out, the user will quickly get annoyed and shut down the tab. This is why it is important to plan out your website and make sure that all the elements are consistent with each other.
- Division of Categories: Clarity is another important element that you must add in your website. One way to show your idea clearly on your website is by dividing the categories on your webpage. Make sure that the headings and sub-headings are divided in a way that makes sense to the user. You don’t want the user going through tons of drop-down menus to find that one thing they have been looking for.
- Have a working “search” feature: We have all been on a website in which the “search” feature is of little or no use. Learn lessons through your own experiences. Make sure that your business’s website has a working search feature and is helpful to the users.
Tip # 2 – Mobile Friendly Webpage
In 2016, it was concluded through a study that mobile usage had exceeded the use of computers. With the continued advancement in our hand-held gadgets, computers are used lesser and lesser. It only makes sense that businesses must invest in mobile-friendly websites as search engines also index on the basis of mobile version. The mobile version of websites needs to be designed differently. The challenge is basically to fit in all the necessary links on the small screen of the mobile which is why responsive designs are the best.
Before launching a mobile website version for your site, you must make sure that the website is not taking too long to load. An easy way to ensure this is that you compress images for the mobile version. Moreover, give the users an option to switch to the desktop version at any instance. You must also use a larger font size for the mobile version of your website.
Tip # 3 – Pay Attention to your Website Content
You can include all the high-tech features on your website, inculcate all the appropriate codes to make it faster but there is no point in it all if your website does not have the right content. This brings us to our next tip: “Pay Attention to your Website Content”. If you are looking for a way to cut down on the budget, this is not the right place to do it. Hire the relevant services which will help you generate quality content for your website.
Content doesn’t only help you attract the audience, it also helps you to rank your webpage higher on Google SERPs. The content of your website must be short and concise. Make sure that you limit the use of technical terminologies. Using videos and infographics can be a great way to boost your webpage. You can even use writing software’s to help you create the perfect content for your website.
Tip # 4 – Improve your Website’s SEO
Your website should be mapped on the relevant keywords. There is no point in having a full-fledged website when nobody can find it! You can make your website more searchable by improving SEO. Now, SEO doesn’t get done overnight. It takes quite a few days before you can see the results. Here are a few ways to improve the SEO of your website by including:
- Relevant and worthy content
- Right keywords
Tip # 5 – Brand Identity
Make sure that your website is representing your brand. If you decided to include blog posts, then they must in some way represent your brand or the message that your brand is trying to give. Moreover, your logo must be unique and should reflect your brand and communicate the message that you are trying to get across.
Tip # 6 – Faster Loading Time
Websites that load faster are often ranked higher as well. This goes for all versions i.e. desktop and mobile versions. A website which loads faster will encourage the visitors to spend more time on it. There are plenty of ways that can help you to improve the loading time of your website. Some of which are listed below:
- Improved hosting plan
- “Internet-friendly” images
- Lesser external scripts
- Optimized coding practices
Tip # 7 – Plan CTA’s (Call-to-Action)
A call-to-action button is a button or link which helps the user decide which next page they might want to go to next. A CTA button can be placed anywhere on the website, but it must be planned out to get the maximum advantage out of them. A CTA which resonated with the needs of the user can help your business get the necessary leads. A few ways you can plan out your CTA links are mentioned below:
- Use language that indicates urgency.
- Using visuals can be helpful to grab attention.
- Make sure the CTA buttons/links are easy to find.
Tip # 8 – Be Unique
Your website design should have at least one feature which sets you apart from your competitors. The unique feature depends on what kind of product/service you are trying to sell. The feature can help promote your website on other platforms. If you are a service-based business, maybe you can create a mechanism on your website for improved customer care.
Your website does not need to be something which will take tons of money. Just think out of the box and you might end up with a great idea which does not affect your budget in any way. Just do a bit of competitor research and see the trending designs to shortlist the type that best suits your business’s image.