With the ongoing global crisis, businesses of all sizes are facing unprecedented challenges. The old ways of doing things no longer apply, and companies must adapt quickly in order to survive and thrive in this new reality. Navigating a new business through these uncertain times can be daunting, but with the right strategies and mindset, it’s possible to not only weather the storm but emerge stronger than ever before. In this comprehensive guide, we’ll explore everything you need to know about navigating your business through a global crisis so that you can stay ahead of the curve and come out on top.
navigating business through global crisis

Take Advantage of Government Assistance Programs

It comes as no surprise that the current global pandemic has left many businesses struggling to stay afloat, but with the help of a number of government assistance programs, the burden can be lifted.

Here are some of the most popular programs:

The Paycheck Protection Program (PPP) is a loan program administered by the Small Business Administration (SBA) that provides forgivable loans to small businesses who have been impacted by the pandemic.

The Economic Injury Disaster Loan (EIDL) program provides low-interest loans of up to $2 million to small businesses and non-profit organizations that have been affected by a disaster, such as the COVID-19 pandemic.

The ertc tax credit is also a popular solution. It was introduced as part of the Coronavirus Aid, Relief, and Economic Security (CARES) Act in response to the economic impact of COVID-19. This credit provides eligible employers with a refundable tax credit equal to 50% of qualified wages paid to employees between March 12, 2020 and December 31, 2021.

Set up a Remote Workforce

In order to survive and thrive as a new business during a global crisis, you must adapt to the times. One effective solution is setting up a remote workforce. To start, identify key roles and responsibilities that can be done remotely and create job descriptions accordingly. Next, establish communication channels for your team members by implementing video conferencing software and cloud-based collaboration tools like Slack or Trello. Ensure that employees have access to necessary technology such as laptops, phones, and secure networks to avoid any potential data breaches.
It’s also important to set clear guidelines on working hours and expectations for productivity while working from home. Providing regular feedback and support can help your team stay motivated during this transition period.

With proper planning, setting up a remote workforce in response to crises will not only ensure business continuity but also keep employees safe while enabling them to continue delivering high-quality work from any location around the globe – regardless of external circumstances beyond their control!

Leverage Online Platforms to Reach Customers

As the internet and social media continue to rise, businesses have a new way to reach their customers. By leveraging online platforms, businesses can connect with customers all over the world.

To get a head start, remember to:
Consider your goals. What do you want to achieve by reaching out to customers online? Do you want to increase brand awareness, drive sales, or build relationships? Once you know your goals, you can start to identify which platforms will help you achieve them.

Take a look at your audience. Who are your target customers? Where do they spend their time online? What kind of content do they engage with? These questions will help you narrow down your options and choose the platforms that are most likely to reach your target audience.

Think about your budget. There are many free or low-cost options available, but some platforms require more investment. Choose the platform or platforms that fit within your budget and align with your other business goals.
By following these steps, you can confidently leverage online platforms to reach new customers during a global crisis or any other time.

Strategies for Marketing During a Recession

In order to navigate a new business through a global crisis, it is important to have a solid marketing strategy in place. There are a few key strategies that can be used in order to effectively market during a recession:

1. Keep advertising and marketing efforts consistent – Even though budgets may be tight during a recession, it is important to keep advertising and marketing efforts consistent. This will help keep your brand top of mind with consumers and remind them that you are still open for business.

2. Get creative with your marketing – Be creative with your marketing efforts and think outside the box. There are many cost-effective ways to market your business, so get creative and find ways to reach your target audience on a budget.

3. Focus on online marketing – During a recession, more people are spending time online, so you’ll need to make sure that your website is up to date and that you are active on social media. This will help you reach more people and promote your business effectively.

4. Offer discounts or special deals – Consumers love discounts and deals, so offer them! This will help entice customers to do business with you during tough economic times.

5. Utilize word-of-mouth marketing – Word-of-mouth marketing is always powerful, but especially during a recession when people are looking for recommendations on where to spend their money wisely. Make sure your current customers are happy and satisfied, and they will spread the word about your great business.


Starting a business during a global crisis can be daunting, but it is possible. With the right strategies and tips in mind, any new business can navigate itself to success. We hope this comprehensive guide has provided you with the information needed to make sound decisions for your business as you enter into uncertain times.

From accessing funding to creating an online presence, there are many resources available that will help you stay afloat while starting up your own company. Don’t be afraid to take risks; let this guide serve as your navigation system to success!


Sumit is a Tech and Gadget freak and loves writing about Android and iOS, his favourite past time is playing video games.

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