In today’s digital world, online reputation can either skyrocket your business or kill it within seconds. Now, more than ever, consumers rely on their peers’ recommendations and opinions to make their purchase decisions whether they are about movies, bars or apps.
Today’s crowded app store has become a real challenge for developers to make their apps stand out from the crowd and be among the top choices of internet users. Certainly, the functionalities of the app, the end-user experience it offers, and how entertaining the app is all play a major role in its success. Yet, what really stands behind the success of an app is its good reputation.
Getting good reviews can be hard, especially when most users don’t even bother to rate the app at all. However, with patience and a little work, you can manage your app’s online overall reputation. Read on to find out how to improve your Android app reputation and increase conversions.
Ask for Reviews and Be Easy to Reach
Asking users for feedback and reviews from inside the app is the very first step to managing your online reputation. App users can rate their experience with an app on a scale from 1 to 5 and can also leave written reviews if they want to give more details about their rating. Yet, most of them choose not to rate an app unless they experience a bug or have a complaint about one of its functionalities.
The best way to encourage your users to provide you with feedback about their experience with your app is to ask them to do it. internet users rarely go on the Google Play Store to leave a review if they can choose not to. However, if you ask them to express their satisfaction level with your app while they are using it, they are more likely to take a few seconds to do it.
One important thing to keep in mind is to ensure that you don’t interrupt them from their activity. It is advisable to ask them for reviews when they are most likely to be satisfied with your app such as after making a purchase or completing a difficulty level of the game.
Take time to answer the user’s reviews
Addressing feedback plays a major role in improving user experience with your app. You should be prompt in responding to both positive and negative feedback. However, while positive feedback is important, transforming negative feedback to positive is vital.
Positive reviews mean that the users are satisfied with your app and don’t expect you to make any change. However, when it comes to negative reviews, that’s where you should place all your focus. Unsatisfied users are also very impatient in receiving a solution to their problems. Thus, make sure you offer clear and prompt feedback to your customer’s discontent.
Create a user-friendly and honest app description
The way you design your app description can also play a vital role in the success or failure of your app. An app description aims to explain to users what are the app’s functionalities and gives an idea of what the users can find inside it after downloading it.
If you want to take customers to the point where they actually download your app, you need to start with the right foot and raise their interest to find out more about it. User-Friendly app description should be catchy and short, offering too many details will bore the reader and influence their initial opinion about your app.
Last but not least, you have to be honest when describing your app. If your app description promises functionalities and benefits that your app doesn’t offer in reality, the user will feel like they have been fooled once they download your app and discover the truth. Keep it simple and don’t try to promote your app as something that it isn’t in reality.
Pay attention to choosing the right app category
Choosing the right app category may sound like the most basic tip to improve your Android app reputation. Yet, it often happens for developers to forget the core functionality of their app when choosing the category in the Google Play Store.
Not choosing the right category will decrease your chances to get your app exposed to the targeted audience. Moreover, after downloading your app, the users that were looking for something completely different will feel angry for the fact that your app doesn’t offer what it needs. For example, if you build a meditation app, make sure you choose the Health & Fitness category while for a cooking app, the right category selected should be Food & Drink.
Pay attention to the development process
Certainly, the best way to make sure your Android app has a good online reputation is to make it great right from the building process. There will always be users hard to please who will find even the smallest issue to complain about. However, if you build a secure app that offers great end-user experience, the chances to have an amazing reputation are very high. Here are the things you should take into account during the development process:
- Good end-user experience – First thing first, your Android app needs to offer an overall great end-user experience in order to get a good reputation online. Build an app that is responsive, suitable for all types of screens, and has a user-friendly design.
- Social media login – Today’s internet users have a multitude of apps and accounts they use on a daily basis. It has already become really hard for them to keep in mind every username and password for their accounts. Thus, by integrating social login, you allow them to use your app by login with an account they already have. For example, Facebook or Google login can increase registration and make your app more user-friendly.
- Security – Offering a secure app should be one of the top priorities of any app developer. Users provide you with their personal data and expect you to protect it from the eyes of anyone with bad intentions. Your app should have identification, authorization, and authentication well put in place to protect the personal data of your users. Poor security can lead to data leak which can totally destroy your reputation.
- Updates – Frequent updates will help your users secure their data on their devices and keep the app running smoothly. However, too often app updates can break the user experience because it triggers the idea that your initial app was very dysfunctional and they can become annoying for users. Thus, make sure you leave enough time in between the updates to avoid making your users give up on using your app.
- Test the app often – The very best way to ensure the app performs at optimal levels and continues to offer great end-user experience and keeps your customers satisfied is to test it often. Make sure you run a test on your app every once in a while, and fix any bug you discover or your users report to you as quickly as possible.
- Limit ads – In today’s digital world, all businesses connect with their targeted audience in the online world. However, some tend to bombard consumers with annoying ads. Today’s consumers have a very negative opinion about disruptive ads. If you don’t want your users to give up on using your app because of the ads it displays, makes sure you limit ads or at least place them in a way that doesn’t disrupt their activity on your app.
- Offline availability – Internet connection is a must in today’s modern world. However, sometimes, consumers prefer for various reasons to use an app offline, without being connected to the internet. Make sure your app provides offline availability.
Monitor your app’s reputation
Reputation monitoring tools are becoming more and more popular among all businesses because they allow them to see their overall reputation and the steps which they should make to improve it. Monitoring your app’s reputation is the best way to know what you should improve about it in order to increase user satisfaction and get good reviews.
Luckily, there is a multitude of tools that you can use to monitor your online presence all over the internet. Such tools allow you to monitor reviews that you get from your app listing, reviews on social media platforms, and written content on personal blogs.
Having a good online reputation plays a huge role in how successful your app is by ensuring user acquisition and retention. Always keep an eye on what your users have to say about your app and embrace both positive and negative feedback to improve your user satisfaction.
