Managing a website used to be so simple. Writing some content, creating appealing graphics, posting on social media—these used to be enough to boost your website traffic.
Unfortunately, now that the internet is filled with countless websites, it’s become a lot harder to put your website into the spotlight. But although simple strategies no longer work, that also means a solid strategy will give you an edge over everyone else, which is precisely what this article is all about. Listed below are five ways you can step up your website game in 2021.
1. Monitor Your Analytics
Almost every website owner, including you, is busy trying out all sorts of tactics to increase their website traffic, yet only a small percentage succeeds. Why?
For one, not every tactic works; some may bring a slight improvement, others don’t improve your website at all, while the rest only leads to negative results. For example, keywords had great significance back in the day, but now, if you’re not careful, adding an excessive number of keywords to your content might end up hurting your ranking instead.
Simply put, you don’t have to use numerous tactics—only the effective ones. But how will you know if your strategy is working? For that, you can make use of analytics.
Website analytics provide you with a general idea of how well your current strategy is doing. If you’re wondering if it’s yielding more visitors, you can check Alexa to find your traffic data. There are countless monitoring and analytics tools out there. Google Analytics, in particular, is excellent if you want to learn how to improve your website’s user experience (UX).
2. Create A FAQs Page
Just like how customers tend to have questions when entering a brick-and-mortar store, internet users would also have a few questions when visiting a new website. One of your goals is to make sure all their inquiries are taken care of as soon as possible. One way to do that is by creating a frequently asked questions (FAQs) page.
As the name suggests, a FAQs page is where a visitor can find answers to the most common questions regarding the company that owns the website as well as their products or services. By creating a FAQs page, you can address your visitors’ concerns while creating a connection with them. Hence, having a FAQ page is usually a must for all websites.
3. Install AI Chatbots
As stated earlier, a FAQs page is a great way to ensure that inquiries are handled at once, but that’s only one pf the options you can try. Another way is to assign someone to answer their questions. This is usually a lot better since the FAQs page can’t cover all your visitors’ questions. One downside to this is that there’ll be some downtime for such a system, especially since the designated individual would have to take a break every now and then. That’s where artificial intelligence (AI) chatbots come in.
AI chatbots are applications powered by artificial intelligence with one purpose: to converse with visitors without any individual behind the line. This means users can ask specific questions 24/7 and get personalized answers almost 100% of the time.
4. Incorporate A Search Bar
You should also consider adding a search bar to your page for several reasons. One, internet users are pretty busy, so it would help if you made things easier for them. Two, users only ever repeatedly visit a website if it has everything they need, and a search bar is undoubtedly up there in their priority list. Lastly, if other website owners want to use your page for external links, they’d have to search for relevant content, and a search bar would help them do so.
If you’re planning on setting up a search bar, it’s advisable to position it at the top of the page since users may get annoyed if they have to look anywhere else for it. Changing the positioning of the search bar should be a piece of cake with the right website builder.
5. Level Up Your Navigation Bar
Aside from adding a search bar, another way to improve your website’s navigation is to develop your navigation bar. This is the area at the top of your page consisting of buttons that can take users to different sections of the site.
The navigation bar is quite essential since it allows your visitors to explore your site easily. It also gives your visitors a general idea of what your website’s all about. If the navigation bar consists of the terms ‘Health,’ ‘Fitness,’ and ‘Food,’ for example, one can assume that it’s a health website. On that note, refrain from using jargons and shortcuts for your navigation buttons’ labels. If you’re running a technology website, don’t use ‘ML’ when referring to machine learning since most people wouldn’t know what that acronym means. Stick to using simple terms like the previous examples.
Over the past few years, website creation and management have become a lot easier than before. While that means you can manage your website more effectively, it also signifies that everyone else can manage websites, which is why being seen has become more difficult. On the bright side, if you can create a dependable strategy, the payoff would be considerable, and the tips above are just the beginning.