The opportunity to run our own business is something many of us aspire to; the chance to be our own boss, boldly setting out our own successful enterprise and realizing our ambitions.
Every day around the world, more and more people are taking the plunge, activating their inner entrepreneur and dreaming of a brighter future as the head of their own business. However, it’s far from easy, especially when you’re just starting out. These are a few key things that new business owners often forget before they get going.
Choose a suitable business name
You’re an expert in your chosen field of industry, you’ve got great products or services to offer prospective clients, but what are you going to call your new business? This isn’t always as easy as it seems, mainly because there’s much more to this task than meets the eye. You need something that people can remember, that’s catchy and easy to remember while, just as importantly, isn’t already trademarked or too similar to another business’.
Familiar with providing marketing materials to companies around the world, Vistaprint recently published their guide to choosing business names, using familiar and iconic brands to show how they were chosen. When you have a few ideas, make a shortlist of names that best suit the nature of your business. Then look at how you’re going to market the business with those names, remembering key things like registering suitable website domains and email addresses.
Get the right insurance cover
When you’re successful at what you do, it’s easy to forget that sometimes, things don’t always go to plan. Being well prepared is one thing, having the best of intentions is another, although there are times when accidents can happen, mistakes can be made, or even a simple oversight can cause untold problems for your business. The issue here is that when things do go wrong, it can often lead to someone taking legal action against you and your business.
For this reason, it’s always good advice to ensure your business is suitably covered, because you never know what’s around the corner. As this guide to general liability insurance by Next Insurance explains, every business needs to have a basic yet comprehensive range of cover. This can include third-party claims against your business for physical injuries, loss of income, property damage; even copyright infringement and defamation of character.
Lead with your head, not your heart
It’s pretty much a given that you’re passionate about your chosen vocation, confident about your professional ability, and have profound knowledge of your particular industry. All those things will give you a great head start; however, they don’t necessarily mean that your business will be a resounding success. There’s much more to running a business than simply being able to offer good products or services.
There are many key elements to running a successful business. Most important of all, as highlighted by this Groco article about entrepreneurs, is to always be open-minded and try not to let your heart rule your head. You must always be willing to learn and be adaptable to change, remain determined and focused on achieving realistic objectives, while also willing to take constructive criticism and rejection with good grace. Combine these concepts with good planning, and you’ll be on the right path.