First impressions count in the world of business. Make the right first impression and you will always win over new clients. Your website is a big part of this. Indeed, for many companies the website is critical for your brand performance. However, it does need to have the right features and key design elements. So, let’s dive into what this means and the steps that you must take.
Technical Goals
First, it’s important to make sure that your website does live it up to the right technical goals. An example of this is site speed. You need to make sure that there are delays in the time it takes your site pages to load. If this is the case, then we guarantee that you are going to have huge issues with keeping users visiting your site. If you expect your website to see high levels of traffic, then you should consider exploring using a cheap VPS. This budget friendly choice will keep your website operating as it should.
On-Trend Design Choices
Next, you think about implementing on-trend design concepts into your website. There are lots of modern trends that might be worth exploring for your website. For instance, you could get a designer to add a dark/light mode toggle feature to your website. An option like this will mean that users can easily view your website how they want. This is going to make your website far more accessible overall.
User Friendly Choices
As well as providing light and dark options there are other ways that you can make your website more user friendly. For instance, you might want to think about exploring which fonts and types of lettering are easy to use. It could also be worth considering your site structure. Ideally, your website should follow the three click rule. This means that users should never be more than three clicks away from what they are searching for on your business website.
This can take more than just adding links to your site. You need to make sure that any changes aren’t going to impact the SEO of your website. This can be an issue if links are not incorporated in a way that does not detract from the overall design of the website.
High Quality Content
Finally, you should make sure that you are adding high quality content to your website. This is about more than getting spelling and grammar right or adding high quality images. It’s essential that any content is targeted and useful or relevant for your target audience. New content should be added on a daily basis. These days, many businesses use freelance content writers to achieve this goal. You just need to make sure that their writing does match the style, tone and message of your business.
We hope this helps you understand some of the key elements that you’ll need for your business website to be a success. If you explore the right options here then your website is going to convert more users and send the right impression about your company.
