Backlinks are a crucial SEO element. You need some if you are going to draw attention to your website. If you’re running a company website and trying to attract more visitors and customers, that’s something you definitely want.
Searchengineland can tell you about the creation and proper placement of backlinks. Did you know that there are high-quality and low-quality backlinks, though?
There are certain criteria that Google and similar search engines use to determine whether a backlink is of high or low quality. We will talk about the three most vital ones right now.
The first concept that’s worth talking about with backlinks is semantic relevance. This refers to how much meaning there is in the link that you’ve created.
Another way of thinking about semantic relevance in link building is whether the link can have additional meanings other than the primary one. If it can, then it’s probably a more valuable link.
However, you can also have a link with semantic relevance that leads a user to think of something negative. If one of the semantic meanings has a negative connotation, that might hurt the link’s value more than it helps.
The Link’s Intrinsic Quality
Next, you must consider a link’s intrinsic quality. This means the quality of the site where you’ll end up if you click on the link.
This makes a huge difference, as you might imagine. If you click on a link and it takes you to a site that’s spammy and rife with errors and overall poor SEO design elements, that’s going to make it less valuable. It’s even worse than that, though. If you link to a very poor-quality site, you’re actively hurting your own website.
By contrast, if you link to a high-value site created by a reputable entity, that will help you.
There are online tools you can use that assign a numerical value to a domain’s authority. You can use one of these to determine whether a site to which you’re linking is high-quality or not.
The Number of Site Visitors That Will Convert
The third way of judging a link’s value is by asking yourself how many individuals will convert if you link to a specific site. In other words, you’re trying to calculate how likely it is that visitors from the sites to which you’re linking will purchase your products or utilize your services if you link to that site.
You won’t be able to figure that out until you create that link and see how it performs. Then, you can use analytics to determine how many individuals are converting that arrived at your site from that particular link.
Maybe you can’t know those numbers until you create the link, but you can make an educated guess. If you’re linking to a site that has nothing to do with your website, it’s not likely you’ll get many conversions from that source.
Keep these three metrics in mind when you’re trying to create quality backlinks for your website.